AI agent for iGaming
An AI agent built for the gambling industry that answers questions, routes issues, and keeps conversations moving across casinos, sportsbooks, and slots. Powered by artificial intelligence and your knowledge sources, it helps operators enhance customer service and casino quality, increase operational efficiency, and improve the betting experience in real time - without affecting odds or outcomes.
Key features designed for online gambling
Let your website talk to customers
Offer instant answers 24/7 on pages about account setup, deposit or withdrawal steps, game rules, sports markets, and promotions. The system gives customers clear, compliant guidance in real time, reducing repeat questions and keeping conversations fair. It can result in fewer tickets, faster resolution, and more satisfied users across casinos.
Real‑time game and sports recommendations
Use gaming analytics to guide selection: surface the right game category, explain bet types for sports betting, and point to relevant help articles. The agent references bookmakers' terminology, clarifies odds displays, and considers external factors to improve relevance, not winnings. Predictive accuracy applies to content routing and next‑question suggestions, not betting outcomes.
Personalized play assistance
Deliver context-aware answers tailored to each user's journey — factoring in last visited page, language, device, and session details. Whether it's explaining a game rule or guiding someone step by step through a promotion, the agent ensures smooth and compliant assistance. This personalization enhances user confidence and creates better experiences across sports betting, casino tables, and slots, all while staying within applicable laws.
Multilingual support
Serve global users across regulated regions using artificial intelligence, consistent terminology, and links to the right help articles. This is crucial for casinos operating in multiple locales, where customers expect fast, native‑language answers.
Customize your AI agent
Shape the agent to match your brand and workflows. Configure skills, intents, tone, and escalation strategy, while controlling answer length and incorporating your brand's phrasing. Manage changes safely with review-and-publish flows, ensuring updates are tested and approved before going live across game help, sports betting FAQs, and slot guidance.
Seamless handoff to humans
When a conversation needs a specialist, transfer it to a human agent with full context — bet ID, game name, last action, and contact details. This hybrid approach keeps response times low while your team uses traditional methods to tackle complex reviews.
Handle tickets automatically
Auto‑create, classify, and update tickets from chat or email. The software, powered by state-of-the-art machine learning models, attaches transcripts, tags, and links, so operators can resolve issues faster and record accurate outcomes.
Customer engagement tracking
Monitor key metrics such as deflection, CSAT, response time, and conversion to game start. Analytics uncover recurring patterns in player questions, highlight content gaps, and improve predictive accuracy for routing. These insights empower teams to refine flows and optimize staffing strategies.
Customer details
Use permissioned profile fields (language, prior contacts) to provide relevant answers. The system remembers context, so users don't repeat themselves, enhancing the user's experience across casinos and sports betting journeys.
Integrations and automations
Connect the platform to your existing tools with Model Context Protocol (MCP) servers. Create or update records, trigger follow‑ups, and connect to other gaming analytics tools, allowing operators to keep data consistent without swivel‑chair work. Additionally, webhooks let businesses automate common tasks.
Lead capture
Turn support conversations into growth opportunities. Capture verified email and phone opt-ins, then automatically route qualified leads to the right team. This ensures compliance while creating a steady pipeline of prospects for sales and retention efforts.
Operates on web and email
Deliver a unified AI experience across your website and email support queue. Each ticket trains the agent to improve, while every chat fuels smarter AI-generated ticket suggestions — creating a feedback loop that raises performance over time.
Improve continuously
With ongoing review cycles, keep your AI agent current and reliable. Update content, test flows before rollout, and revert changes if needed. As gaming regulations and player behaviors evolve, your agent adapts to new challenges, giving you confidence in long-term scalability.
Why teams pick Text's AI agent for iGaming
Casinos require fast, correct answers at scale. This platform combines AI customer support systems and gaming analytics to analyze vast amounts of conversation data, find patterns, and deliver actionable insights that enhance service quality.
It improves operational efficiency, keeps messaging consistent, and helps teams focus on higher‑value work. The result is better outcomes for customers and operators across the industry.
Create your iGaming agent in minutes
Connect your website (and email)
Install the widget, point to your help center, and add an email entry point for users who prefer inbox replies.
Upload knowledge sources
Add game guides, sports betting FAQs, account help, promotions pages, and policy resources. The model maps this content so the agent can answer quickly and accurately.
Start improving
Go live, monitor, and iterate. Use metrics to refine answers, adjust escalation strategy, and enhance efficiency.
Frequently asked questions
AI software that answers questions, retrieves knowledge, and takes simple actions — like finding a bet status, explaining a game rule, or sharing a promotion step — so customers get help faster.
Yes — within support scope. It explains market types, bet settlement steps, and odds displays, and links to policy pages. It does not provide betting tips.
Not yet. Most people still prefer AI systems for self‑service with simple issues and an expert for complex cases. Handoff keeps your team in control.
Set skills, tone, reply length, routing rules, knowledge sources, and integration settings. After reviewing, publish updates.
Deflection, response time, CSAT, conversions, most common questions, etc. Use these insights to plan staffing and content to boost your casino operations.
An AI assistant casino boosts operational efficiency by responding to repetitive questions in real time, auto-classifying tickets, and routing complex issues to the right team. Using gaming analytics and AI algorithms, it spots patterns, surfaces actionable insights, and updates your platform via integrations — keeping customer service consistent, helpful, and compliant.
Casinos use AI to power customer service experiences, personalize help across sports betting, table games, and slots, and provide multilingual answers on the web and email. In practice, AI in casinos means artificial intelligence and predictive models for content routing, knowledge retrieval, and staffing forecasts — not odds — while gaming analytics drive insights that improve casino operations and future strategy.
Yes. You can deploy the same system across brands or regions while keeping content, compliance notes, and terminology tailored to support the betting experience.
Support & documentation
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