Success

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Best AI Sales Software for 2025 That Helps You Sell

Contributing Author

11 min read

Aug 29, 2025

TL;DR Sales leaders can’t afford more tools that add noise. This guide shows the best AI sales software for 2025, when each fits, and why Text App stands out — AI agents that actually do the work.

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The pressure on sales teams is relentless: more deals, fewer resources, higher expectations. That’s why AI sales software has become less of a nice-to-have and more of a lifeline. 

In this guide, you’ll get a clear shortlist of the top AI sales tools for 2025, when each one fits, and a framework to choose. 

And you’ll see how Text App goes beyond chatbots, giving your team AI agents that actually do the work.

Why AI in sales matters now

Not long ago, sales was about volume. Send enough emails, make enough calls, and eventually someone said yes. But the ground has shifted. Buyers expect personalized outreach, instant answers, and conversations on their terms. They don’t want to wait two days for a rep to reply.

At the same time, the cost of scaling human sales teams has exploded. Hiring another SDR doesn’t just add salary—it adds training, management overhead, and turnover risk. Leaders are being asked to grow pipeline with fewer people.

That’s where AI enters the picture. And not just as a gimmicky chatbot. Modern AI agents can:

• Prospect intelligently by scanning huge datasets for the right accounts.

• Qualify leads in real time, saving reps from chasing dead ends.

• Book meetings automatically while your team focuses on selling.

• Forecast with precision, spotting deal risk earlier than gut instinct.

The data backs this up: adoption of AI in sales has jumped from niche to mainstream in just the past two years. Gartner predicts that by 2026, over 60% of B2B sales organizations will augment traditional playbooks with AI-guided processes.

In short: the old playbook of brute-force outreach no longer works. AI is becoming the new baseline.

Quick shortlist: best AI sales software in 2025

Here’s the short answer. Ten tools worth your attention, and the situations where each shines.

Comparison at a glance

1. Text App – for teams who want AI agents that don’t just chat but actually complete tasks like prospecting, qualifying, and booking meetings — all in one workspace.

2. Salesforce Einstein – best for enterprises already deep in Salesforce, with complex CRM workflows.

3. HubSpot Sales Hub AI – simple, usable, and well-suited for SMBs that want automation without heavy setup.

4. Outreach AI – built for outbound-heavy teams; excels at sequencing and prioritizing leads.

5. Gong – revenue intelligence that analyzes calls and predicts deal outcomes. Great for coaching and pipeline health.

6. Apollo.io – prospecting and enrichment at scale; helps fill the top of funnel quickly.

7. Clari – forecasting and revenue intelligence for CROs managing complex orgs.

8. Drift – conversational AI designed to capture inbound leads directly from your website.

9. ZoomInfo AI – strong at intent data and contact enrichment, surfacing in-market accounts.

10. Regie.ai – a writing partner for outreach, generating email and sequence copy at scale.

Text App

When most people hear “AI in sales,” they think of chatbots. Text App goes further. Its AI agents are trained on your company’s own data and can actually complete tasks: prospecting, qualifying leads, booking demos, even handling customer FAQs that would otherwise eat up rep time.

The magic is in the blend. You get a unified workspace where live chat, helpdesk tickets, and AI-driven outreach all flow together. Your sales team doesn’t need to jump between CRM, email, and chat tools just to follow a deal. Everything lives in one thread.

The one caveat? Text works best if your knowledge base and sales playbooks are well set up. But that’s less a drawback than a forcing function — it pushes you to get your house in order, which pays dividends across the team.

Salesforce Einstein

Salesforce has spent years layering AI into its CRM. Einstein is the result: a suite of tools that predicts which opportunities are most likely to close, scores leads based on historical patterns, and suggests next actions for reps.

If your sales operation already runs in Salesforce, Einstein feels native. Reports, dashboards, and forecasts update automatically, so managers get a more accurate read on pipeline health. But the flip side is the setup: the more data you feed it, the more valuable it becomes. Teams without clean CRM hygiene can struggle, and the admin overhead is real.

Einstein is best seen as a multiplier for enterprises that already live inside Salesforce — less ideal for startups or SMBs.

HubSpot Sales Hub AI

HubSpot has always won on usability. Its AI additions stay true to that ethos: automated email drafting, AI-driven deal forecasting, and smart recommendations for next steps.

For SMBs or scale-ups that need automation without a steep learning curve, HubSpot hits the sweet spot. The interface is friendly, the onboarding fast, and the AI feels additive rather than overwhelming.

That said, advanced enterprise teams may find the feature depth limiting. If your needs include highly customized workflows or global-scale forecasting, HubSpot’s AI won’t match Salesforce or Clari. But for lean teams that value speed and ease of use, it’s one of the most approachable ways to get started with AI in sales.

Outreach AI

If your sales team lives and dies by sequences, Outreach AI is worth a look. It automates the grind of outbound: suggesting which accounts to prioritize, optimizing send times, and adapting messaging based on response patterns.

The platform is designed for SDR-heavy orgs where speed matters more than artistry. Reps can work through hundreds of touches without losing personalization. But Outreach shines only if you already have lead volume to feed it — without data, the AI has little to optimize.

Gong

Imagine listening to every sales call at once. Gong does that — at scale. Its AI transcribes, analyzes, and scores conversations to surface what’s working and what’s not. Managers get early warnings on deals likely to slip, while reps get coaching prompts based on real calls.

It’s not an outreach tool; Gong doesn’t send a single email. Instead, it focuses on the quality of conversations already happening. For orgs serious about coaching and pipeline health, Gong has become the go-to.

Apollo.io

Where Outreach optimizes sequences, Apollo fills the pipeline. It combines a massive contact database with enrichment and AI-driven prospecting to surface accounts that match your ICP.

For lean teams, Apollo can be the fastest way to generate a list of warm prospects. But data quality varies by region and industry, and many teams still layer Apollo alongside other tools. Think of it as fuel — powerful, but not always clean.

Clari

Clari is a CRO’s dashboard come to life. It ingests CRM data, call notes, and activity logs, then applies AI to show which deals are healthy, which are at risk, and how your forecast is trending.

The value is obvious in complex orgs where dozens of reps and managers each have their own view of reality. Clari gives leaders a single source of truth, often more accurate than the reps’ own commit numbers.

It’s not cheap, and smaller teams won’t get the full return. But for enterprises managing multi-million-dollar pipelines, Clari can change how revenue is run.

Drift

If your pipeline starts on the website, Drift acts like a concierge in the lobby. Visitors don’t have to figure out who to talk to or wait for a form reply — conversational AI greets them, answers basic questions, and routes the right people to your team. Meetings get booked automatically, often while your reps are focused elsewhere.

It works best when you already have steady inbound and clear rules for routing. Without traffic or disciplined playbooks, results level off quickly.

ZoomInfo AI

ZoomInfo has always been about the database. The AI layer takes it further, spotting which companies are actively researching your category and then enriching the contacts so your reps can strike while the iron’s hot.

This shines when you need total addressable market coverage and want to prioritize accounts showing intent. The trade-off: cost and data accuracy can vary, so many teams still double-check before launching outreach.

Regie.ai

Regie.ai doesn’t manage your pipeline — it helps you write to it. The platform drafts outbound sequences, adapts tone to the persona and stage, and suggests experiments so teams can test and learn faster.

It’s best used as a companion tool, not a standalone stack. Pair it with Outreach or Apollo, and it can take the burden of copywriting off your reps, freeing them to focus on the conversations that close deals.

How to choose the right AI sales software

The hardest part isn’t finding options — it’s knowing which one actually fits. With so many shiny features, it’s easy to chase the wrong thing. A better question to ask is: what’s costing your team the most right now?

If your problem is sheer volume — too many leads, too many repetitive touches — you’ll get the most lift from tools that automate the basics. Text App, Apollo.io, and Outreach are strong here, handling prospecting, qualifying, and booking so your reps can breathe.

If the challenge is complexity — fewer deals, more stakeholders, long cycles — then forecasting and coaching matter more. Salesforce Einstein, Clari, and Gong are built for that world, where accuracy and visibility beat raw speed.

It also depends on how your pipeline flows. Inbound-heavy teams with strong website traffic or demo requests tend to benefit from Drift or HubSpot, which catch and nurture demand as it comes in. Outbound-heavy teams, on the other hand, need horsepower for sequencing and prospecting — that’s where Outreach and Apollo shine.

And finally, there’s team maturity. Early-stage startups don’t need enterprise-grade forecasting; they need speed and simplicity. Pairing HubSpot with Apollo covers both ends of the funnel without the overhead. Larger orgs, by contrast, get real value from Salesforce, Clari, or Gong — tools that give leaders the data discipline boards demand.

The truth is, there’s no universal “best.” The right choice is the one that matches your sales motion today. If you want breadth, Text App is one of the few that blends AI-driven sales, support, and customer engagement in a single platform — so you’re not stitching everything together yourself.

What success looks like

The promise of AI in sales isn’t just efficiency. It’s how the work feels different when the noise is stripped away.

• Prospecting runs in the background. AI fills the top of funnel, so reps spend more time in real conversations instead of hunting down emails.

• Deals are coached in real time. Calls are analyzed, risks flagged, and managers step in before a quarter is lost.

• Forecasts stop being guesswork. Leaders see accurate, data-backed predictions instead of last-minute surprises.

• Meetings book themselves. A buyer chats on your site at midnight, and they wake up with a calendar invite waiting.

The outcome is focus: sellers actually selling, managers actually leading, and buyers getting a smoother experience. When it works, you don’t just close more pipeline — your team feels lighter, sharper, more in control.

The resolution

The story here isn’t that AI is replacing sellers. It’s that the right software takes the grind off their plate so they can focus on the part that still matters most: building trust and closing deals.

When you pick tools that fit your sales motion, you stop firefighting. Prospecting happens in the background, coaching is built into every call, and forecasting feels less like guesswork. The weight lifts, and suddenly your team has room to sell again.

That’s why I see Text App as such a compelling choice. It doesn’t just bolt AI onto one slice of the funnel — it combines sales automation, customer engagement, and support in a single workspace. For leaders under pressure to hit quota with leaner teams, that breadth isn’t just nice to have; it’s a safety net.

If you’re curious, the simplest next step is to try it. A free trial or demo shows quickly whether the fit is real. And if it is, you may find that AI doesn’t just make selling easier — it makes the whole job feel lighter.

FAQ

What is AI sales software?

AI sales software uses artificial intelligence to automate and improve tasks like prospecting, lead qualification, meeting booking, forecasting, and coaching.

Which AI sales tools are best for startups?

For early-stage teams, HubSpot Sales Hub AI and Apollo.io offer simplicity and speed without heavy setup. Text App is also a strong fit if you want one platform covering sales and support.

Which AI sales software works best for enterprise?

Enterprises tend to benefit from Salesforce Einstein, Text App, and Gong — tools built for complex forecasting, coaching, and pipeline visibility.

How is Text App different from other AI sales tools?

Text App blends AI-driven sales, customer support, and engagement in one workspace. Its AI agents don’t just chat; they complete tasks like qualifying leads and booking meetings.

Do AI sales tools replace sales reps?

No. They reduce manual, repetitive work so reps can spend more time on conversations and closing deals.

How do I choose the right AI sales software?

Match tools to your sales motion: high volume vs. complex deals, inbound vs. outbound, and startup vs. enterprise maturity.