Best Influencer Marketing Software in 2025

Influencer marketing software helps brands find the right creators, manage collaborations, and track campaign performance. In 2025, tools like Influencer Hero, Modash, and Upfluence lead the way with AI-powered discovery, analytics, and ecommerce integrations. Whether you’re a small business or an enterprise, these platforms streamline outreach, boost ROI, and simplify influencer management — helping you turn creator partnerships into measurable growth.

Influencers have become key actors in the ways brands communicate their products and services to different audiences.  According to a 2025 report, influencer marketing campaigns yield 11× the ROI of traditional digital marketing methods. 

Given that creators connect with their communities on a stronger level, influencer marketing has become a standard practice in every brand’s sales efforts. However, there’s plenty of fish in the sea and businesses need to focus and figure out which influencers are truly aligned with their brand’s tone, values and style in order to get real results. 

That's where influencer marketing software comes into place as tools to help companies find the best matches and conduct great influencer marketing campaigns. 

Benefits of influencer marketing software

Influencer Marketing Software works by facilitating marketing efforts so brands can achieve their goals by partnering up with the right creators. A good Influencer Marketing Software will help your brand: 

Optimize your influencer selection

Not every influencer will work for you. The success of an influencer campaign relies on selecting the right creators. With influencer marketing software you can browse through a whole bunch of creators and use different filters, such as engagement rate, location, demographics and more to find the best match for your brand values, audience and niche. 

Track your campaign performance

Another key to success is tracking your performance and doing it manually can be quite inefficient. Influencer marketing software simplifies the process by offering real-time analytics that let you track key metrics like reach, impressions, engagement and conversions so you get to understand your campaign performance and make any necessary adjustments for future ones. 

Streamline your communication

Influencer marketing software typically includes communication and collaboration tools. This allows brands and creators to easily interact in one place, keeping all the information together. By streamlining the communication, both parts can ensure that expectations, deadlines and goals are clear. In fact, 60% of brands use third-party tools to assist with influencer marketing, including communication and collaboration features, ensuring a more seamless process

Increase your ROI

Influencer marketing campaigns hold an average return of $5.78 for every dollar spent, emphasizing the importance of performance tracking to ensure a positive ROI. Given the influencer marketing software capability to track different influencer’s content and how it performs, you can clearly rule out which type of material and strategy brings you the best results. By analyzing this data brands get to optimize future campaigns and focus resources on the most profitable strategies. 

Save time and resources

Some tasks involved in conversations with creators can be really time consuming. Automating things such as influencer outreach, contract management and reporting allows brands to save both time and resources, making the whole partnership process easier. Instead of handling repetitive tasks manually, the software handles them efficiently. 

Best influencer marketing software

Here’s a list of the best Influencer Marketing Software for brands and businesses that can streamline influencer marketing efforts. 

Influencer Hero

Influencer Hero is the all-in-one influencer marketing software that allows brands to scale campaigns by providing a platform for discovering, managing and optimizing influencer partnerships. 

Key features

• AI-powered workflow optimization: From discovery to outreach, Influencer Hero uses AI to suggest the best creators, auto-generate messages, and even predict campaign success. 
• CRM-driven campaign management: The platform’s campaign boards, bulk actions, and automated email flows give large teams the ability to manage hundreds of influencer partnerships at once. 
• Automated and personalized research: With Influencer Hero you can build different email sequences that feel tailored with multiple AI suggestions to improve engagement and response rates. 
• Affiliate and discount code management: Auto-generate, distribute, and track influencer discount codes and affiliate links in one place, with fraud detection and auto-rotation for leaked codes.

Use case

Influencer Hero is ideal for brands ready to take their influencer partnerships to the next level. It provides advanced tracking tools and automated features to streamline the whole process under one roof. 

Brands use Influencer Hero to identify top influencers across multiple platforms like Instagram, TikTok, YouTube, and more, streamlining their influencer marketing efforts. The automated outreach tools can send personalized messages to large numbers of influencers, making the campaign process much more efficient.

Pricing

Influencer Hero offers different plans depending on your brand’s needs. 

• Standard Plan:  Starts at $649/month. Allows you to contact up to 1,000 creators a month.
• Pro Plan:  Starts at $1,049/month. Allows you to contact up to 5,000 creators a month.
• Business Plan: Starts at $2,490/month. Allows you to contact up to 10,000 creators a month. 
• Custom and Agency: Custom pricing based on your brand needs.

Modash

Modash allows brands to run entire marketing campaigns in one place, from recruiting influencers to sending products, tracking campaign performance and more. It's well known as the end-to-end influencer marketing for Shopify. 

Key features

• Massive Creator database: Because the platform is based on public data, they hold a database of over 350M profiles. This broad number of creators can be great for global campaigns. 
• AI-powered creator discovery: You can use different text prompts, such as "aesthetic fashion influencers in the US,” or upload a reference image to get highly relevant influencer suggestions. 
• Shopify-centric affiliate automation: If your business runs on Shopify, you can manage all in one place. Set up gifting campaigns, creating discount codes and affiliate links and managing payouts. 
• Find Your Fans feature: The platform automatically identifies creators who are already following your brand and therefore are more likely to partner with you. 

Use case

Modash is a great platform for small teams and e-commerce brands  usign Shopify. 

It offers AI-powered discovery, real-time tracking and Shopify integration for gifting and payouts. However, even though it is great for Shopify users, its limited coverage beyond and lack of content licensing tools is bad for brands seeking more. 

Pricing

There are different plans and options. 

• Essential Plan: Starts at $199/month (is paid annually). Allows you to contact up to 100 creators a month.
• Performance Plan: Starts at $499/month  (is paid annually). Allows you to contact up to 250 creators a month and gives you access to the Shopify integration. 
• Enterprise Plan: Custom pricing based on your brand needs. 

Upfluence

Upfluence helps brands turn creators into revenue by building valuable partnerships. 

Key features

• Identify influencers within your customer base: Thanks to Upfluence Shopify integration, the platform can analyze customer data to uncover which buyers are also influencers (typically 1%-3% of your list). 
• Built-in social listening: With their social listening tool, Upfluence tracks conversations, emerging trends and high performing content related to your brand or competitors. This is a valuable asset for research and campaign planning stages. 
• Leverage past collabs: With Upfluence you can easily import data from creators you’ve worked with before. Their latest analytics become accessible within the platform, allowing your brand to easily re-engage them in new campaigns.
• Ideal for Shopify and Amazon sellers: Upfluence integrates seamlessly with Shopify and Amazon and manages to simplify affiliate tracking and connecting creators activity with sales performance. 

Use case

Upfluence is ideal for ecommerce brands seeking for powerful influencer discovery and social listening tools. 

Brands can easily track sales and affiliate programs on Shopify or Amazon and find out which customers are also influencers to achieve meaningful partnerships and future collaborations.  The social listening tools help brands stay ahead of trends, while the seamless ecommerce integrations simplify tracking sales and affiliate performance.

Pricing

All plans are custom made, so you pay only for what you need and nothing else. There’s a minimum full year of service you have to commit to with monthly payments. On average plans start around $2,000/month ($24,000 yearly).

CreatorIQ

CreatorIQ combines enterprise workflows and data-driven insights to deliver scalable creator marketing solutions.

Key features

• Deep data API ontegrations: Get realtime API connected data from all major platforms to ensure your reports are always accurate and compliant.
• Branded one-sheets and live approvals: You can review influencer profiles, check key metrics , preview content and collect stakeholder feedback. 
• Strategic support: You can count on dedicated implementation managers, onboarding process and quarterly planning sessions to keep your campaigns on track. 
• Integrated payment and tax compliance: You can handle creator payments directly in the platform with just one click with all the necessary documentation, making your finances easier to manage. 

Use case

CreatorIQ is ideal for companies with complex influencer programs.  

The platform offers deep Data API  integrations to ensure real time, compliant reports and AO powers discovery for smarter influencer selection.  With its customizable dashboards and integrations for Meta, TikTok and YouTube, the platform is a great choice for brands with large scale influencer marketing needs. 

Pricing

There are different plans:

• Basic Plan: Starts at $35,000/year. Includes 1,000 contact creators per month
• Standard Plan: Starts at $50,000/year.  Includes 2,500 contact creators per month
• Professional Plan: Starts at $90,000/year. Includes 5,000 contact creators per month
• Enterprise Plan: Starts at $200,000/year.  Includes 7,500 contact creators per month

Captiv8

Captiv8 provides enterprise-grade software to run creator campaigns with confidence. 

Key features

• Influencer discovery: Search across 15 million+ creators with advanced filters such as interests, location, and safety score to ensure suitability for your campaign.
• Global brand mentions: Track mentions of your brand or competitors across various platforms, including social posts, captions, and hashtags, to identify potential influencer partnerships.
• Customizable reports: Build reports by dragging and dropping metrics and export them directly to Looker Studio or Google Analytics for deeper analysis.
• Campaign tracking: Monitor campaign performance with detailed KPIs such as sales, engagement, ROAS, earned media value (EMV), and more.

Use case

Captiv8 is best suited for brands looking to run creator campaigns with advanced features like influencer discovery, social listening and AI-powered tools. 

The platform allows brands to search and discover influencers that align with their campaign values by utilizing powerful filters like location, demographics and interests. Once the influencers are identified, brands can track campaign performance in real-time across a wide array of platforms and manage influencer partnerships through customizable reports and detailed KPIs.

Pricing

There are different pricing options: 

• $25,000 annually (with an annual commitment only)
• $3,000 one-time onboarding fee
• $20,000-$30,000 per month for storefront + affiliate program (enterprise-level managed services)

Traackr

Traackr is an influencer marketing platform that helps brands deliver growth with data-driven influencer insights. 

Key features

• Brand Vitality Score: This unique metric blends visibility, impact and brand trust into one score, giving you a clear view of how your brand stacks up against the competition. 
• Efficiency Metrics Dashboard: Evaluate cost-effectiveness with precision using key metrics like CPC, CPE, CPV, and cost per story view, giving you the insights needed to optimize influencer spend.
• Budget calculator: Tracckr includes a built-in calculator that helps you estimate how much to invest in each creator by analyzing their historical performance data. 
• Global performance benchmarking: Access industry-wide benchmarks from thousands of brands and millions of influencers to compare your campaign results by vertical, region, or format.

Use case

Traackr is perfect for enterprise brands  seeking global influencer campaigns. 

Traackr’s extensive influencer database and global performance benchmarking make it an excellent tool for scaling campaigns across multiple regions and verticals. The Brand Vitality Score functionality provides a unique metric that evaluates visibility, impact and brand trust. Plus, the Budget Calculator and Efficiency Metrics Dashboard provide precise insights into costs,  enabling smarter budget allocation. 

Pricing

All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $32,500/year.

GRIN 

GRIN is a great platform to build and scale world-class creator programs. 

Key features

• All-in-one stack integration: GRIN seamlessly connects with tools like Shopify, Klaviyo, PayPal, DocuSign, Slack, Gmail and Outlook, gathering all your marketing operations into one platform. 

• Creator-friendly experience: Influencers get personalized dashboards where they get to access briefs, links and upload their content. 
• Ecommerce native: GRIN is designed for brands with large product catalogs, handling everything from product seeding to sales-based commissions. 
• Dedicated program support: Optional Creator Strategists can help with onboarding, execution, and campaign optimization, acting as an extension of your team.

Use case

GRIN is ideal for ecommerce brands seeking end-to-end influencer management. 

The platform connects with tools like Shopify, Klaviyo and PayPal centralizing all marketing operations. It is particularly beneficial for brands with large product catalogs, offering solutions for product seeding, sales-based commissions, and performance tracking. The Creator- Friendly Experience ensures influencers have a personalized dashboard to manage their campaigns as well. 

Pricing

GRIN offers different plans and pricing options. All of them require a minimum 12-month contract. 

• Fixed pricing: Starts at $25,000/year (with monthly payment options available).
• Additional plans: Can range up to $10,000+/year depending on features and volume.

HypeAuditor

HypeAuditor is an influencer marketing platform designed to find, vet, and activate influencers. 

Key features

• AI-powered siscovery: The platform analyzes bios, captions and images to accurately categorize creators. 
• Flexible campaign management: You can handle everything from outreach to payments and reporting within the same platform. You also have eCommerce integrations that track promo codes and sales. 
• Social listening and competitor tracking: Discover influencers already mentioning your brand or competitors, making it easier to build real partnerships. 
• Searchable reporting: You can export reports as PDFs or share direct links with stakeholders, complete with eCommerce metrics like revenue and conversion rates by creator. 

Use case

HypeAuditor is ideal for brands that prioritize audience authenticity and fraud detection. 

With AI-powered discovery and social listening, the platform helps brands find and vet creators accurately by analyzing their bios, captions and mentions. The platform offers Flexible Campaign Management, allowing you to handle everything from outreach to payments and reporting in one place, with eCommerce integrations to track sales and promo codes.

Pricing

HypeAuditor’s pricing is customizable, with the standard “Business” plan starting at around $10,000/year. Pricing can be adjusted based on the number of reports, active campaigns, and platform usage. They also offer a 24–48 hour free trial for new users.

Sprout Social

SproutSocial (formerly Tagger) offers advanced campaign workflows, detailed analytics and tools for outreach, gifting and performance tracking that allows brands to turn social into a strategic powerhouse to drive revenue.

Key features

• Advanced discovery filters: Search creators by age, region, and engagement to find precise matches.
• Brand fit and safety AI: SproutSocial affinity scores on brand alignment help brands ensure strategic selections. 
• Content approval workflow: Creators submit draft content within the platform for review before posting. This gives brands and oversight and final say before anything goes public. 
• Competitive benchmarking and EMV reporting: The platform offers customized dashboards to compare performance with competitors with top-tier analytics like Earned Media Value in real time, audience insights and content approval metrics. 

Use case

Sprout Social is ideal for brands seeking to integrate influencer marketing within their existing social analytics ecosystem. 

The platform offers advanced discovery filters and safety AI to help find the best creator matches that align best with your brand values and style.  The platform also excels in competitive benchmarking and Earned Media  Value reporting, allowing brands to compare performance and track their EMV in real time. 

Pricing

Pricing varies depending on every brand's needs. 

• Base Plan:  Starts around $1,600/month per user plus $600 per extra user. You can pay monthly or annually, but a full-year commitment is mandatory. This translates into an annual investment of over $19,200 for one person or $25,200 for a team of two. 

Aspire

Aspire is an influencer marketing platform for managing influencer campaigns, from discovery to gifting, content approvals and sales tracking. 

Key features

• Dual discovery model: You can combine advanced creator searches with an inbound marketplace of over 1M influencers actively applying to your campaigns. 
• Comprehensive workflow and CRM: With Aspire you can handle everything from contracts and briefs to automated follow-ups, content approvals and tracking. 
• CreatorStores: You can enable influencers to build curated storefronts featuring your products, driving more organic conversions. 
• Shopify gifting and affiliate tools: you can generate promo codes, manage gifting carts, track affiliate sales and manage payouts all in one place. 

Use case

Aspire is ideal for teams looking for all-in-one influencer platforms with a  massive creator marketplace. 

The platform offers a dual discovery model that combines advanced search with an inbound marketplace of over 1 million creators. Aspire also integrates Shopify tools for gifting, promo codes, and affiliate tracking, along with a comprehensive CRM to manage contracts, content approvals, and follow-ups. 

Pricing

Aspire’s pricing generally works on tiered plans tailored to your brand’s needs, so costs may vary depending on your specific requirements.

• Essentials Plan: Starts at $2,299/month on a 12-month contract, totaling $27,588 annually, plus a one-time onboarding fee of $2,000, bringing the first-year investment to $29,588.

How to choose the best influencer marketing software

Struggling to find the best influencer marketing software for your brand? Here are 3 tips to consider to make the whole process easier and you get to find the best platform to achieve your goals! 

Database size and accuracy

You must determine if the platform you are considering gives you access to a number of creators that will work with the campaign goals you have in mind. Also, you should consider the quality of those influencers as well and the ways you’d have to search among them, meaning the specific filters each solution provides for you to get to connect and partner up with the best profiles for your brand. 

Ease of use

It does not matter how great the platform is if you or your team are going to spend days, weeks or even months trying to figure out how the platform works. Remember that you are choosing a solution that helps you manage all efforts in one place in an easier way. If there’s a steep learning curve, maybe that’s not the best platform for you. 

Campaign tracking and reporting

No matter what your campaign goal is, the only way to get better with time is by tracking your results and learning what worked best and what needs improvement. That’s why you should prioritize platforms with clean dashboards that provide clear information about clicks, conversions and campaign revenue. 

Conclusion

There’s something about the authenticity of creators that influencer marketing has become one of the most common strategies among brands. 

However, not every influencer will have the same impact on your brand’s audience. That’s why finding the right ones and partnering with them is going to determine your campaign success.  Here’s when influencer marketing software comes into place as tools to help brands navigate the huge amount of creators out there. 

Choosing a platform such as Influencer Hero, Aspire, Modash or Upfluence can truly help you achieve your goals. There’s no right software for everyone. It’s just like with influencers, you need to figure out your goals and then go find the best match for you and your brand. 

FAQs

What is influencer marketing software and how does it help brands?

Influencer marketing software streamlines the process of finding, vetting, and collaborating with influencers. These platforms use advanced filters, AI-powered discovery tools, and real-time tracking to help brands identify the right creators, measure campaign performance, and manage communication more efficiently. By automating many manual tasks, influencer marketing software saves time, improves ROI, and ensures better-targeted campaigns.

How do I choose the best influencer marketing software for my brand?

The best influencer marketing software depends on your specific needs. Factors like platform compatibility (Instagram, TikTok, YouTube, etc.), key features (e.g., AI-powered discovery, campaign tracking, and reporting), ease of use, and pricing should guide your choice. Additionally, consider whether the software integrates with your existing tools, supports your marketing goals, and offers scalable solutions for your team size and campaign complexity.

Can influencer marketing software help with campaign performance tracking?

Yes, most influencer marketing software includes robust campaign tracking features. These platforms offer real-time analytics that measure key performance indicators (KPIs) like engagement rates, reach, impressions, and conversions. This allows brands to assess their campaign performance, make data-driven decisions, and optimize future influencer partnerships for better results.