Black Friday E-commerce: 20 Ideas, Tips & Strategies [2025]

Black Friday isn’t just a shopping day anymore; it’s the global pulse of ecommerce. In 2024, shoppers spent over $71 billion online in a single weekend, turning clicks into record-breaking conversions. But 2025 brings a new challenge: customer expectations have never been higher. They want instant answers, personalized deals, and seamless checkouts, all without a single glitch or delay.

That means this year’s success won’t depend solely on discounts, but also on the experience. The brands that will win Black Friday 2025 will combine irresistible offers with flawless support, automation, and speed.

With AI-driven chat, predictive analytics, and multi-channel engagement tools, businesses can now anticipate what customers need before they even ask. Modern platforms make that possible, helping ecommerce teams automate responses, recover abandoned carts, and scale personalized offers across chat, email, and social media without losing the human touch.

In this article, you’ll learn:

• How proactive live chat and AI automation boost Black Friday conversions
• Why personalization and timing turn browsers into buyers
• What the latest ecommerce trends reveal about shopper behavior in 2025
• The most interesting Black Friday marketing ideas for this year

Let’s get started and turn Black Friday 2025 into your most profitable weekend yet.

What is Black Friday (and when is it in 2025)?

Black Friday marks the official start of the holiday shopping season, a day when brands slash prices, launch limited-time offers, and race to capture the attention (and wallets) of millions of eager shoppers.

Traditionally, the day after Thanksgiving in the U.S. has grown into a worldwide ecommerce phenomenon that now drives record-breaking online revenue.

In 2025, Black Friday falls on November 28, followed closely by Cyber Monday on December 1, extending the weekend into a four-day digital shopping marathon. What began as early-morning store lineups has evolved into a global, multi-channel event driven by AI-powered marketing, personalized recommendations, and one-click mobile purchases.

For ecommerce businesses, Black Friday isn’t just about volume; it’s about visibility. Consumers now expect real-time support, flexible checkout options, and instant updates across platforms. Retailers who meet those expectations can double or even triple conversion rates compared to regular weeks.

That’s where tools like the Text® App make a difference. Instead of juggling multiple systems, ecommerce teams can manage live chat, email, and social messages from one unified dashboard.

During high-traffic periods, Text App’s AI agent automatically answers repetitive customer queries, pulls product details, and can even surface related items and FAQs when trained on your catalog and policies, freeing human agents to handle complex or high-value requests.

As Black Friday and Cyber Monday continue to merge into a single, extended digital event, the brands that combine irresistible offers with seamless customer experiences will stand out. This year, it’s not just about competing on price; it’s about competing on connection.

E-commerce stats for Black Friday

Every year, Black Friday redefines what’s possible in online retail, and the numbers tell the story.

In 2024, Shopify merchants alone generated $11.5 billion in sales during the Black Friday and Cyber Monday weekend. This staggering figure highlights the growing dominance of ecommerce during the holiday season, showcasing how platforms like Shopify empower businesses to capitalize on this critical period of holiday shopping.

Across the United States, shoppers spent an estimated $964.4 billion throughout the holiday season, while global ecommerce sales for Black Friday reached an astonishing $71 billion. This highlights the significant scale and economic impact of holiday shopping in recent years, with American consumers making substantial contributions to these record-breaking figures.

Here’s a look at how 2024 broke records and what it means for 2025:

Key statistics from Black Friday and Cyber Monday 2024

These figures reveal an increasingly competitive environment where speed, personalization, and seamless support determine who wins the checkout click.

Key trends shaping Black Friday 2025

1. Mobile-first shopping dominates

   • Customers are browsing and buying on their phones more than ever.

2. Fast-loading pages, one-tap payments, and mobile-optimized chat support are essential.
3. Omnichannel engagement is the norm

   • Shoppers expect the same experience across social media, websites, and messaging apps.

4. Integrated systems that unify every conversation make customer interactions smoother.
5. AI-driven personalization is driving conversions

   • AI tools help brands deliver personalized offers, reminders, and recommendations at scale.

6. According to industry data, personalized product suggestions can increase revenue by up to 20%.
7. Real-time customer support builds trust

   • 60% of online shoppers say they’re more likely to buy from a brand that offers immediate assistance.

8. Live chat and virtual agents reduce drop-offs caused by unanswered questions.

How Text App helps brands keep up

During the high-traffic Black Friday sales period, even the most prepared ecommerce teams struggle to handle spikes in volume.

With these insights, you can make data-backed decisions fast, whether that’s doubling down on a top-selling product or identifying bottlenecks in your checkout flow.

Pre-Black Friday strategy preparation

Black Friday success starts long before the big day. The best ecommerce brands don’t wait for November; they prepare months in advance to understand their customers, test various Black Friday marketing ideas, and fine-tune every step of the buying journey.

1. Research and analyze early

Begin by reviewing your previous Black Friday campaigns. What worked? What didn’t?

Use insights from last year’s Black Friday sales, social media engagement, and customer feedback to spot winning trends. Compare product performance and identify new opportunities; perhaps a category you overlooked last year is now trending.

Tools like Google Analytics, Shopify reports, and the Text App’s AI-driven customer insights can reveal which pages, keywords, and chat triggers led to the most conversions. That data is gold when planning your next move.

2. Segment and target your audience

Black Friday isn’t one-size-fits-all. Split your audience into meaningful segments: loyal customers, first-time buyers, and window shoppers.

Tailor your offers, messaging, and timing for each group. For example:

• VIP customers: Offer early access or exclusive discounts.
• First-time buyers: Utilize incentives such as free shipping or bundled deals.
• Cart abandoners: Retarget them with personalized reminders via email or proactive live chat.

3. Optimize your website and checkout

Fast sites win. Slow sites lose. Before Black Friday, test your online store's speed, fix broken links, and simplify the checkout process.

Ensure your live chat widget, chatbots, and payment gateways function seamlessly across both desktop and mobile devices.

With Text App’s AI chat and ticketing tools, you can automatically handle common pre-sale questions (“Is this item in stock?” or “When will it ship?”) while human agents focus on complex issues. This helps reduce response times, improve satisfaction, and keep carts from being abandoned at the final step.

4. Build anticipation early

Create hype before discounts drop. Tease upcoming offers on social media, through newsletters, and with well-timed proactive chat messages. Use countdowns, waitlists, or “sneak peek” campaigns to build momentum and collect leads.

5. Plan Your inventory and logistics

The last thing you want during Black Friday is to run out of stock on your bestsellers. Review your inventory early and make data-backed decisions about which products deserve the spotlight.
Forecast demand using past sales data, customer wishlists, and seasonal trends. Partner closely with your suppliers and shipping providers to prevent last-minute chaos.

If you offer global shipping, clearly display delivery timelines and update them in real time through chat or automation. In the Text App, an AI agent can notify customers about delivery cutoffs or expected delays before checkout, thereby reducing frustration and support tickets during peak periods.

6. Warm up your email list

Don’t wait until Black Friday week to reach out. Start re-engaging your subscribers in early November (or even late October).

Send value-driven emails, product guides, sneak peeks, or early bird deals, to remind customers why they subscribed in the first place. Clean your email list to remove inactive contacts and boost deliverability before the big send.

You can also connect your email platform with Text App’s proactive chat to trigger follow-ups for subscribers who browse your online store but don’t buy. This combination helps you meet shoppers exactly where they are: in their inbox or live chat.

7. Test everything before launch

A single broken button or lagging checkout page can cost you hundreds of conversions. Test your entire customer journey end-to-end: from homepage banners and coupon codes to cart behavior and payment confirmations.

Run small “soft-launch” promos or flash sales a week before Black Friday to identify technical issues and see how your systems perform under pressure.

Use the Text App’s real-time reports to track chat activity, peak hours, and agent workload, then adjust staffing or automation rules based on actual data.

8. Prepare customer support for high volume

Black Friday means more traffic, but also more questions. Ensure your support team is equipped with up-to-date scripts, FAQs, and knowledge base articles.

Set up AI chatbots in Text App to answer common queries instantly, such as shipping details, return policies, or promo eligibility, and route urgent cases to human agents automatically.

This hybrid approach ensures that customers receive quick, accurate answers, even during the busiest hours, while your agents remain focused on handling complex requests.

10. Set clear goals and metrics

Finally, define what success means before you launch. Are you aiming for higher average order value, new customers, or overall revenue growth?

Track key metrics such as conversion rate, cart abandonment rate, and response time in Text App’s performance dashboard. Post-sale, compare these results against your goals to measure ROI and identify opportunities for your Cyber Monday or holiday campaigns.

Top Black Friday marketing ideas that actually work

Every successful Black Friday campaign has one thing in common: a connected story that flows across every channel. Your customers might spot your offer in an email, receive a reminder via SMS, and then ask a quick question through live chat before making a purchase. When those moments feel cohesive and personal, you’re not just running a sale, you’re creating a journey that keeps customers moving smoothly toward checkout.

Start with anticipation. Early emails spark excitement among your subscribers and make loyal customers feel valued. As Black Friday approaches, SMS takes the spotlight, with short, time-sensitive alerts that cut through crowded inboxes to remind shoppers of limited-time deals or restocks. During the rush itself, live chat serves as the bridge between curiosity and conversion, nudging hesitant buyers and offering help precisely when they need it most.

Another Black Friday marketing idea is smart communication. And when it comes to Black Friday, email and SMS still drive the most conversions. But it’s not about sending more messages; it’s about sending the right ones. The best brands utilize timing, segmentation, and personalization to ensure every message counts.

Start teasing deals early, about two weeks before the sale. Use early-bird access to reward subscribers and generate buzz. As the big day nears, tailor your offers. VIP customers may receive exclusive bundles, while new shoppers can enjoy welcome discounts. Then, during the weekend, send quick SMS updates with urgency-driven language, such as “Final hours!” or “Low stock, grab yours before it’s gone.” And don’t stop there, follow up after the sale with thank-you notes or loyalty rewards to turn one-time buyers into lifelong fans.

The Text App’s AI-powered personalization based on browsing and purchase context makes this effortless. It analyzes browsing and purchase behavior to automatically tailor your messages, ensuring every shopper sees deals that align with their interests. And if someone ignores your first email, automation can trigger a friendly reminder via another channel, maybe a live chat message that appears while they browse your site. All of it is tracked in one dashboard, so you see what works and where to optimize.

But even the best automation can’t replace authenticity, and that’s where influencers and affiliates bring your story full circle. In a market flooded with ads, trust matters more than ever. People look to creators and peers they admire for recommendations, and brands that collaborate with micro-influencers often see higher engagement and credibility.

You don’t need celebrity partnerships to make an impact. Instead, focus on smaller creators who genuinely align with your products. Give them unique promo codes and encourage real storytelling, not just “Here’s a discount,” but “Here’s why I love this product.” Integrate those codes across your own channels as well, such as in chat pop-ups or follow-up messages, to maximize exposure.

Black Friday campaign ideas

Once your Black Friday marketing strategy is in place, it’s time to bring it to life with Black Friday promotion ideas that catch attention, create urgency, and drive action, whether for an online store or a brick-and-mortar store.

The most effective Black Friday marketing tactics do more than shout “SALE!” they tell a story, reflect your brand’s core values, and make customers feel like they’re part of something special. During the holiday shopping season, focus on Black Friday campaigns that entice customers with exclusive deals, minimum purchase promos, or even free gift wrapping.

And don’t forget about Cyber Monday campaigns, extending your offers can keep the excitement going and help you capture even more sales after the main event.

Here are some of the most powerful, customer-driven campaign ideas to elevate your 2025 promotions.

1. Limited-time flash sales

Nothing builds urgency like a ticking clock. Flash sales turn casual browsers into quick buyers by introducing short windows of opportunity, think “30% off for the next 3 hours” or “First 500 shoppers only.”

Use these moments strategically:

• Run flash deals at different times of day to attract new segments of shoppers.
• Pair each deal with a countdown timer on your site and in email/SMS messages.
• You can add real-time updates in chat, like “Only 12 items left, want me to reserve one for you?”

With Text App, these alerts can run automatically. AI agent detects when customers are viewing flash sale products and triggers personalized prompts, such as offering a one-time code or a reminder before the timer ends. Mystery boxes or surprise bundles can also boost average order value by adding an element of fun and curiosity to the holiday shopping experience.

2. Product bundles and mystery boxes

Bundling complementary items is one of the easiest ways to increase average order value. For example, pair accessories with top-selling products or offer “Buy 2, get 1” deals that simplify customers' decision-making. Creating product bundles not only attracts customers but also encourages them to spend more by offering perceived value.

Additionally, mystery boxes, which offer curated products at a discount without revealing their contents, add an element of surprise and excitement that can further boost Black Friday sales.

Take it a step further with mystery boxes, curated product bundles sold at a discounted price whose contents are a surprise. These campaigns add an element of fun and curiosity that’s proven to drive engagement.

Example: “Get our Holiday Mystery Box for $49, guaranteed to include at least $100 worth of products.”

Text App can automate these Black Friday promotions through proactive chat invitations:

• “Want a surprise deal worth double the price? Check out our Mystery Box!”
• AI agents can even upsell in real time, suggesting bundle add-ons to increase cart totals.

3. Gamify the shopping experience

Shoppers love rewards, and gamification makes the shopping experience more engaging. Features like digital scratch cards, spin-the-wheel discounts, or trivia-based giveaways can boost engagement and dwell time on your site.

Gamification strategies, such as spinning a virtual wheel, not only entertain but also drive traffic and encourage repeat visits during Black Friday.

Here’s how you can integrate it naturally:

• Offer spins or challenges for email signups, referrals, or purchases.
• Add real-time reward notifications in chat (“Congrats! You’ve unlocked a 15% discount!”).
• Display a leaderboard or “instant win” moments to encourage friendly competition.

Through Text App’s automation tools, you can send instant messages to participants, distribute coupon codes automatically, and notify winners directly through live chat, keeping the experience personal and seamless.

4. Offer free gift wrapping or tiered discounts

Tiered discounts encourage shoppers to spend more to unlock greater rewards, for example: * Spend $50 → Get 10% off * Spend $100 → Get 20% off * Spend $200 → Get a free product or shipping upgrade. Using tiered discounts during Black Friday not only motivates higher spending but also creates a sense of achievement for customers as they unlock additional savings.

• Spend $50 → Get 10% off
• Spend $100 → Get 20% off
• Spend $200 → Get a free product or shipping upgrade

Combine this with free gifts for a double incentive. It works because customers perceive added value without needing deeper discounts.

You can set up AI-triggered pop-ups via Text App that appear when customers reach certain cart thresholds:

“You’re just $12 away from unlocking your free gift. Want to add something?”

It’s smart, relevant, and builds excitement right in the checkout flow.

5. Make it social

Social proof is one of the most powerful tools in ecommerce. Encourage customers to share their purchases, tag your brand, or post unboxing videos on social media.

• Create a branded hashtag for your campaign.
• Host giveaways for the most creative posts.
• Repost user content to build community and trust.

When combined with Text App’s omnichannel capabilities, you can track and respond to customer engagement across chat, email, and social messaging in one dashboard. This makes it easy to thank participants, reward winners, and keep the excitement going.

A great campaign doesn’t just sell, it connects. Whether you’re offering a mystery box, a flash sale, or a gamified reward, success lies in creating real-time engagement.

With the Text App handling marketing automation, chat triggers, and analytics, you can focus on crafting creative Black Friday campaigns that convert, while your AI team handles the rush.

How to actually engage and attract customers?

Attracting Black Friday shoppers is only half the battle; keeping them engaged is what truly drives sales and builds loyalty beyond the Black Friday season. In a marketplace crowded with deals, ads, and pop-ups, success isn’t about shouting louder; it’s about crafting a Black Friday strategy that feels personal, timely, and authentic.

The most effective brands focus on encouraging customers to act, not through pressure but by learning what motivates different customer segments. When you thoughtfully create a sense of urgency, it turns hesitation into excitement. Whether that’s offering limited-time rewards, exclusive access, or even store credit toward a future purchase, these subtle cues help engage customers while maintaining trust and enthusiasm.

Great campaigns also recognize that not all shoppers are the same. Potential customers might need reassurance through reviews and real-time support, while existing customers respond best to exclusive offers or loyalty perks. And if you’re part of local communities, you can take it even further, combining digital creativity with neighborhood relevance to showcase your brand’s human side.

The best ecommerce teams use digital marketing not just to sell but to connect. By blending personalization, automation, and conversation, they create experiences that feel tailored for each visitor.

With the Text App, you can do exactly that: design campaigns that engage across every touchpoint, deliver instant, AI-powered responses, and turn browsers into buyers who stick with you long after checkout.

Engagement doesn’t stop when the sale ends; it’s the beginning of a long-term relationship. Customers who feel understood and appreciated are more likely to return, refer friends, and remain loyal to your brand throughout every shopping season.

By using Text App’s AI-driven personalization and omnichannel automation, you can make every customer interaction feel intentional, not transactional. That’s how modern ecommerce brands turn one weekend of deals into a year-round cycle of customer loyalty, satisfaction, and repeat business.

E-commerce optimization for peak sales

The weeks leading up to Black Friday are a test of how well your ecommerce engine runs under pressure. Shoppers are impatient, competition is fierce, and every click, load time, and checkout step matters. To maximize your traffic, your store needs to feel fast, frictionless, and fail-proof, not just for a few hours, but for the entire shopping weekend.

The first step is speed. Research indicates that even a one-second delay in page loading can result in a 7% drop in conversions. Before Black Friday arrives, test your site on both desktop and mobile devices. Compress images, reduce heavy scripts, and double-check that your servers can handle traffic spikes. If your store crashes under demand, your customers won’t wait; they’ll move on to a competitor with faster checkout. Simplifying the checkout process is equally critical, as it reduces cart abandonment and ensures a smoother shopping experience.

Then comes the heart of optimization: the checkout process. Every extra click is a potential cart abandonment. Simplify wherever possible, offer guest checkout, show a progress bar, and display trusted payment badges for reassurance. Adding digital wallets like Apple Pay or PayPal can significantly reduce friction. To recover those who still drop off, trigger an AI-powered follow-up through email, SMS, or chat within minutes.

That’s where the Text App becomes a true game-changer. During high-volume sales, our AI agent can detect when shoppers linger at checkout or abandon carts entirely, and send personalized messages like:

“Hey Jordan, looks like you left your headphones in your cart, still interested? I can save them for the next 15 minutes.”

Those subtle, context-aware reminders often convert better than any retargeting ad. And because Text App’s omnichannel system unifies chat, email, and ticketing, you’ll never lose track of customer interactions, whether they came from your site, a social ad, or a promo email.

Beyond checkout, make sure your product pages work as your best salespeople. Add social proof, star ratings, reviews, and “bought by 20 people today” prompts. Integrate live chat widgets directly on product pages, allowing shoppers to ask questions without leaving the page. With Text App, those chats can be handled instantly by AI agents trained on your product data and FAQs, ensuring customers get real-time answers that nudge them toward purchase.

Finally, A/B test everything before the rush. Experiment with button colors, banner headlines, discount layouts, and shipping offers to optimize your online presence. Even a small improvement in conversion rate can translate into massive revenue gains over the Black Friday weekend.

Social impact and post-Black Friday initiatives

As the dust settles after Black Friday and the sales frenzy quiets down, brands have a chance to shift from selling to connecting. In the days that follow, the most memorable impressions are made, the ones that define how customers feel about your business long after their order arrives.

This is where social responsibility, gratitude, and authenticity step in to replace urgency. Shoppers today don’t just want great deals; they want to support brands that act with integrity and give back to the community. When using this post-Black Friday window wisely, you can turn a transactional moment into a meaningful relationship.

Collaborating with influencers during this period can also broaden your reach and credibility, as their authentic endorsements resonate with audiences and enhance your brand's visibility.

Championing black-owned Friday

Supporting Black-Owned Friday isn’t just about ticking a box for inclusivity; it’s about making space for diverse voices and businesses to shine. The initiative, which began to highlight and support Black entrepreneurs, has evolved into an inspiring way for companies to utilize their platforms for good. Participating in it shows that your brand values community over competition.

Continuing charitable campaigns post-Black Friday appeals to socially conscious shoppers and reinforces brand loyalty, creating a lasting positive impression.

Instead of another sale announcement, your campaign can spotlight the creativity and resilience of Black-owned businesses. You might feature them on your website, share their stories on social media, or co-create product bundles that celebrate collaboration over self-promotion. Customers notice that effort, and they remember it.

With the Text App, scaling this kind of partnership becomes effortless. You can automate outreach, send personalized features about partner brands, and even let AI-driven reply suggestions and chat prompts tell those stories in real time. What might otherwise feel like a one-off campaign becomes a living conversation between your audience and a shared mission.

Continuing engagement after Black Friday

When the weekend rush ends, most brands go silent. That’s a mistake. The best ecommerce teams understand that the period immediately following a major sale is fertile ground for nurturing long-term loyalty. This is when you follow up, thank customers sincerely, and remind them that you value their trust just as much as their purchase.

A thoughtful thank-you message can feel more personal than any discount code. It’s a simple way to close the loop on a busy buying experience. From there, gentle check-ins, a review request, a note about upcoming drops, or an invitation to join your loyalty program keep customers engaged without overwhelming them. Each message becomes part of a rhythm of connection rather than a campaign.

The Text App can automate these post-sale gestures with a human touch. Our AI agents know when to send a follow-up, how to phrase it naturally, and when to hand off to your team for deeper engagement. A customer might receive a warm thank-you message one day, then a personalized loyalty offer the next, all without your agents having to lift a finger. It’s seamless, consistent, and authentic.

Turning sales into stories

Charitable campaigns bring meaning back into the mix after a weekend defined by urgency. When a brand donates a portion of its profits to a cause, whether it’s education, sustainability, or community aid, it reminds shoppers that every purchase has a purpose. But the most impactful initiatives go beyond the donation itself; they tell the story behind it.

Imagine sharing a message that showcases the real-world impact of your customers’ purchases, such as a note thanking them for helping fund school supplies or environmental projects. That’s not simple Black Friday marketing; it’s storytelling with heart. It turns customers into participants rather than spectators, letting them share in the pride of doing good.

Using Text App, you can bring these stories to life. Its omnichannel communication tools let you update customers via chat, email, and social messaging, ensuring they see the outcomes of their contributions. The platform’s AI can even recognize sentiment and respond with empathy, encouraging further engagement, like a chat message asking, “Would you like to see how your purchase made an impact?”

Post-Black Friday analysis

Once the last order ships and your store catches its breath, it’s time to switch from selling to studying. The days following Black Friday are where insight lives, a chance to look beneath the numbers and understand what worked, what didn’t, and where you can improve before Cyber Monday and the rest of the holiday season.

Start by reviewing your core performance indicators. Beyond total sales, look closely at average order value, conversion rates, and traffic-to-purchase ratios. These metrics reveal how effective your discounts were and whether your marketing created genuine momentum or short-lived spikes. Compare data across channels to see where engagement was strongest. Perhaps your email campaigns generated the most clicks, while social ads attracted new customers. Every detail counts.

This is also the time to assess customer behavior. Did shoppers abandon carts at certain steps? Did your AI chatbots answer questions effectively? Each of these insights tells a story about how shoppers interacted with your brand under pressure.

The Text App makes this deep dive far easier. Our built-in analytics dashboard automatically aggregates data from every channel, chat, email, messaging channels, and ticketing, so you can see the full picture in one place. You can track metrics such as response time, chat-to-sale conversions, and customer satisfaction scores without needing to switch between tools.

More importantly, the app’s conversation insights and trend analysis highlight how customers felt about their experience. If frustration peaks during checkout or delivery delays, you’ll see it clearly and be ready to fix it before your next campaign.

Once you’ve gathered insights, turn data into action. Identify what to replicate for Cyber Monday and what to refine. Maybe your flash sales drove record engagement, but overwhelmed your team. In that case, automate more customer interactions next time. Or perhaps your bundles outperformed discounts, suggesting you should lean into value-based promotions for the rest of the season.

Own Black Friday marketing strategy with Text

Black Friday isn’t just a sales event; it’s a stress test for your entire ecommerce operation. From early planning to post-sale follow-ups, every message, click, and interaction reveals how ready your business is to handle both scale and personalization. The brands that thrive aren’t the ones offering the biggest discounts; they’re the ones creating the best experiences.

After the sale, Text App’s built-in analytics take the guesswork out of optimization. You’ll see exactly which campaigns drove the most engagement, how customer sentiment evolved throughout the event, and where to improve before Cyber Monday or the holiday rush. It’s everything you need to make data-backed decisions and to keep your customer experience seamless, even under pressure.

So as you wrap up this year’s Black Friday, remember: the real success isn’t just in the numbers, it’s in the relationships you build.

With Text App powering your communication, automation, and insight, every chat becomes a conversion, every campaign becomes a connection, and every customer becomes a loyal advocate.

Keep your customer experience seamless, even at peak traffic.

Start your free trial of Text App today and turn more chats into checkouts.

FAQ

Is Black Friday still relevant in 2025?

Yes, online sales continue to rise, with AI and mobile shopping driving new growth opportunities.

What’s the best time to launch a Black Friday campaign?

Start promoting in early November. Use early offers for loyal clients a week before the official sale.

How can small ecommerce stores compete?

Focus on personalization, speed, and customer service. AI tools like Text App help small teams scale effortlessly.

Should I run both Cyber Monday and Black Friday deals?

Absolutely. Many shoppers return for Cyber Monday tech deals, so extend your campaigns with new offers.

How can Text App increase Black Friday sales?

By combining AI chat, email, and automation, Text App keeps customers engaged, reduces cart abandonment, and improves support response times, all in one place.