Best SaaS Reseller Programs 2025 (How They Work and Why to Join)

SaaS reseller programs let you build a steady, recurring income by selling trusted SaaS tools your clients already need. From chat and automation to help desk solutions, the Text Partner Program gives you everything — flexible earnings, marketing support, and a complete product ecosystem. Whether you’re a consultant, agency, or IT provider, Text helps you scale faster, serve smarter, and grow sustainably.

Ever looked at the tools your clients use and thought, "I could be the one selling those"? That’s the beauty of software reseller programs: they let you turn your expertise and network into a real, scalable business. Whether you’re a consultant, agency owner, or tech-savvy entrepreneur, reselling SaaS products gives you the chance to earn recurring income while helping clients modernize the way they work.

And here’s the best part — you don’t need to build a product from scratch. You simply partner with trusted software brands, resell their solutions, and add your own services or expertise on top. Think of it as running your own SaaS business, without the development headaches.

In 2025, SaaS reselling is booming. With automation, AI, and customer experience platforms expanding fast, businesses everywhere are looking for reliable local experts who can deliver ready-to-use solutions. That’s where resellers shine, and where programs like the Text Partner Program, give you everything you need to succeed.

As one agency partner, Peter Gavrilos, puts it:

That’s what a strong reseller partnership looks like: access to great tools, partner success managers, and the freedom to grow your own business your way.

This article explores why software reseller programs are worth your time, what benefits they offer, and how to choose the right one. You’ll also see why so many partners are turning to the Text Partner Program to scale their earnings, expand their client base, and join one of the most trusted SaaS provider ecosystems out there.

Why becoming a software reseller makes sense

Let’s be honest, there’s never been a better time to jump into software reselling. Businesses everywhere are in the middle of a digital overhaul. They’re looking for ready-to-go tools to automate support, boost conversions, and keep customers happy and they’re willing to pay experts who can make it all work smoothly.

That’s where reseller partners come in. You bridge the gap between great software and real business outcomes. Instead of building a product, you build trust by helping clients choose, offering implementation services, and managing solutions that fit their goals and generate revenue.

The timing couldn’t be better:

• SaaS adoption is skyrocketing. SaaS companies now rely on an average of over 100 apps to run daily operations.
• Budgets are shifting. Instead of hiring in-house teams, businesses want certified partners who can deliver prepackaged solutions fast.
• AI and automation are redefining value. Tools like live chat, chatbots, and smart help desks are in high demand — and clients want them bundled with expert support.

For resellers, that means you can grow without the heavy lifting. You get to sell proven tools, earn steady revenue, and build relationships that last.

The most successful resellers don’t just sell licenses; they create complete experiences. Agencies and consultants who pair SaaS tools with onboarding enterprise clients, integration, or customer offerings packages can easily double or triple their margins.

One Text partner shared this perspective:

That’s the real advantage. You’re not just joining a program, you’re joining a growth ecosystem. With the right partner program behind you, reselling software becomes more than a side income. It becomes a sustainable business model.

Top benefits of joining a reseller program

If you’ve ever recommended a tool to a client and thought, "I should really be getting paid for this," — SaaS reseller programs are exactly what you’ve been missing. They let you earn recurring income for the software you already believe in, while strengthening the relationships you’ve built with your customers.

Here’s why they’re worth your attention:

• Recurring revenue you can rely on: When you resell SaaS products, you don’t just earn once — you earn every month or year your client keeps their subscription.

  For agencies and consultants, that means a steady cash flow that doesn’t depend on one-off projects.

• Expand your service offering overnight: With the right program, you can instantly add proven solutions to your portfolio, from chat and automation to help desk software, without writing a single line of code.
• Stronger client relationships: Resellers don’t just sell; they stay involved. When you help clients succeed with a tool you provide, you become indispensable. It’s the kind of value that turns short-term deals into long-term partnerships.
• Marketing and sales support built in: The best reseller programs don’t leave you hanging. They provide branded materials, onboarding help, and sales enablement so you can focus on selling and scaling, not figuring it all out alone.
• Your brand grows alongside theirs: Aligning with trusted software names adds instant credibility. You get to say you’re part of an ecosystem that already serves tens of thousands of businesses — and that carries weight when pitching new clients.

That’s exactly what makes programs like the Text Partner Program stand out. Partners gain not only revenue-sharing opportunities but also 24/7 support, access to demo accounts, and co-marketing perks like being featured in the Text partner directory — where over 35,000 businesses are looking for experts.

As one long-time partner put it:

Joining the right reseller program isn’t just about selling licenses — it’s about growing your business faster, with a trusted name backing you up.

How software reseller programs work

The idea of becoming a reseller sounds complicated, but it’s really not. Most software and SaaS programs follow a simple structure that lets you start small, learn fast, and scale as you go.

Here’s how it typically works:

Join a partner program

After applying, you get access to a partner dashboard or console. This is where you’ll manage licenses, track sales, and access resources like training materials and product demos.

Promote or sell the software

Depending on the program, you can either refer customers (earning commissions when they buy) or resell licenses directly. Some partners prefer one model, others mix both.

Earn ongoing revenue

Most programs offer recurring commissions or discounted reseller pricing. That means you either receive a percentage of each sale or set your own price by purchasing at a discount and reselling with a margin.

Add value with your expertise

The real magic happens when you combine the software with your own services — like setup, customization, or support. This is where you can boost your margins and differentiate your offer.

Here’s a quick breakdown of the two main models you’ll see:

Both paths can be highly profitable. Referral programs are easy to start and scale, while VAR models give you more control and bigger rewards.

With SaaS growing at record speed, the key is to pick a partner ecosystem that supports your business long-term with tools, resources, and a product suite that evolves with your clients’ needs.

Tips for succeeding as a SaaS reseller

Becoming a reseller isn’t just about signing up for a program. It’s about building a business around solutions that solve real problems. The good news? You don’t need to guess what works. The most successful partners all follow a few simple habits that help them stand out.

Here’s how you can do the same:

• Pick software you genuinely believe in: It’s easier to sell what you trust. Focus on tools that fit your niche and make a real difference for your clients. When you believe in the product, your enthusiasm sells it for you.
• Bundle your services for higher value: Combine software licenses with onboarding, customization, or managed support. Clients love all-in-one packages that save them time and hassle and they’ll happily pay more for it.
• Master the tools you sell: Take advantage of partner-exclusive training, webinars, and demo accounts. The deeper your knowledge, the more confident you’ll sound — and confidence builds trust.
• Invest in marketing and visibility: Don’t wait for leads to find you. Build a simple website, collect testimonials, and showcase your expertise in client stories or case studies. Consistency wins over complexity.
• Stay close to your partner network: The best programs, like the Text Partner Program, offer communities, Slack channels, and co-marketing opportunities. Networking with other partners helps you learn faster and get early access to new opportunities.
• Keep measuring and improving: Track your conversions, renewals, and revenue share. The more data you have, the easier it is to fine-tune your offers and scale sustainably.

Success as a reseller doesn’t happen overnight, but with the right mix of credibility, consistency, and community, it can quickly turn into a stable source of recurring revenue.

Best reseller programs to look into

With so many software vendors offering partner programs today, the hardest part isn’t finding one — it’s choosing the right fit for your business model.

Below are 15 reseller programs worth your attention in 2025.

Text Partner Program

The Text Partner Program is built for agencies, consultants, and IT service providers who want to resell or implement customer communication tools.

Partners can bundle products like LiveChat, ChatBot, and HelpDesk— creating full customer experience solutions for clients.

You can choose between referral commissions or reseller margins, and unlock higher tiers (up to 25%) as your managed ARR grows. Text supports you with hands-on onboarding, co-marketing, and 24/7 technical help — so you never sell alone.

It’s ideal for partners looking to scale recurring revenue while joining a respected ecosystem used by 35,000+ businesses.

Key features:

• Tiered earnings: 20–25% commission or discount
• Co-marketing and partner directory visibility
• Full suite of customer support tools in one ecosystem

HubSpot Solutions Partner Program

HubSpot’s reseller program is a gold standard for marketing and CRM agencies.

Partners sell HubSpot’s Marketing, Sales, and Service Hubs while offering consulting, onboarding, and managed services. Commissions range from 20% recurring revenue to significant discounts for higher tiers.

HubSpot invests heavily in partner enablement with certifications, lead-sharing opportunities, and a dedicated partner portal.

For digital agencies and consultants, it’s a proven way to blend marketing automation with recurring service revenue.

Key features:

• Access to a full CRM and marketing suite
• Revenue share or resale margin options
• Advanced training and lead co-marketing

Zendesk Partner Program

Zendesk’s program lets resellers offer their customer service and support solutions to businesses of all sizes.

It’s designed for IT consultants, MSPs, and BPOs who manage customer engagement at scale. Resellers get access to a robust portal, technical resources, and marketing materials to help attract new clients.

Partners can resell licenses directly or act as referral partners, earning commission for every closed deal. Zendesk’s strong brand recognition makes it an easy sell in enterprise environments.

Key features:

• Flexible referral or reseller models
• Partner portal and sales enablement tools
• Enterprise-ready CX software

Freshworks Partner Program

Freshworks offers a straightforward reseller program ideal for those focused on small and mid-sized businesses.

Partners can resell products like Freshdesk, Freshchat, and Freshsales, covering support, engagement, and CRM. The program provides tier-based commissions and discounts, as well as a self-service partner dashboard for managing deals.

Resellers benefit from training, marketing kits, and pre-sales assistance. It’s a great choice if you want a versatile platform that competes head-on with Zendesk but is simpler to start with.

Key features:

• Multichannel support tools (chat, email, CRM)
• Easy onboarding and training
• Tiered rewards and marketing support

Intercom Partner Program

Intercom focuses on customer messaging and automation, offering a partner model for agencies and consultants.

Partners can resell licenses or earn referral fees by recommending the platform to clients. The program stands out for its technical enablement, especially for those integrating AI chatbots or personalized onboarding flows.

Resellers gain access to sales tools, learning paths, and early product updates. It’s a good fit for partners specializing in customer engagement or SaaS onboarding.

Key features:

• Focus on conversational support and AI chat
• Flexible referral and reseller options
• Strong integration and API ecosystem

Zoho Partner Program

Zoho offers one of the most diverse reseller ecosystems, with over 50 business apps spanning CRM, HR, and finance.

Partners act as consultants who implement, customize, and manage Zoho for clients. The program has no joining fees and provides an excellent profit margin, especially for resellers offering setup or integration services.

Zoho’s ecosystem is ideal for IT and business process consultants looking to diversify their portfolios. Its global brand recognition also facilitates sales conversations across industries.

Key features:

• 50+ integrated SaaS products
• Customization and white-label opportunities
• Great global support and documentation

Pipedrive Partner Program

Pipedrive’s partner model is simple, transparent, and sales-driven, perfect for consultants and small agencies.

You can refer or resell its CRM and pipeline management software, earning recurring commissions. Partners get free access to demo accounts, sales enablement kits, and onboarding webinars.

It’s especially suited for agencies working with SMEs who need lightweight sales tools. With its no-nonsense structure and reliable payouts, Pipedrive makes a great first reseller choice.

Key features:

• Recurring commission per user account
• Simple onboarding process
• Focused CRM niche with low churn

Airtable Partner Program

Airtable’s Authorized Service Partner Program allows professionals to build custom workflow solutions using Airtable’s flexible platform.

Resellers and consultants can create paid implementations or sell enterprise accounts directly. The program rewards partners who deliver automation and database design expertise.

Partners get technical training, implementation support, and early access to enterprise features. It’s a great option for agencies in project management, automation, or data consulting.

Key features:

• Custom automation and integration potential
• Access to partner community and resources
• Works across industries (marketing, HR, operations)

Asana Partners

Asana’s program is ideal for productivity experts and tech consultants who help companies organize workflows.

Resellers can bundle Asana licenses with onboarding and team training. The program offers strong co-branding opportunities and promotional listings in Asana’s partner directory.

Partners also receive early access to new features, ensuring they stay ahead of the competition.
If you specialize in team collaboration or PM software, Asana is a well-recognized, easy-to-sell brand.

Key features:

• Collaboration software with strong brand trust
• Co-marketing and partner listing opportunities
• Training and technical enablement support

Monday.com Partner Program

Monday.com’s global partner network supports resellers, consultants, and integrators.

Partners can resell licenses, create custom dashboards, or offer workflow automation services. The program includes different partner levels, unlocking higher commissions, marketing funds, and dedicated account managers.

Monday.com’s visual, flexible system appeals to teams across marketing, IT, and operations — giving resellers a wide market reach. It’s best suited for partners offering digital transformation or workflow consulting services.

Key features:

• Tiered partner structure with clear rewards
• Strong co-marketing and lead sharing
• Easy-to-customize, visual platform

Microsoft Cloud Solution Provider (CSP)

Microsoft’s CSP program is built for managed service providers (MSPs) and IT firms.

It allows partners to sell Microsoft 365, Azure, and Dynamics 365 subscriptions with full billing and support control.

The CSP model rewards volume and customer retention, making it ideal for experienced resellers.

Partners also gain access to advanced certifications, marketing funds, and co-selling with Microsoft. For established IT companies, it’s a cornerstone program for cloud-based recurring revenue.

Key features:

• Access to full Microsoft SaaS and Azure suite
• Co-selling and incentive rebates
• High enterprise credibility

AWS Partner Network

Amazon’s AWS Partner Network (APN) is perfect for resellers with technical expertise.

It focuses on solution providers offering infrastructure, storage, and cloud management services.

Partners can resell AWS services or build white-labeled managed solutions around them. The APN provides extensive technical training, funding programs, and marketing collaboration opportunities.

It’s best suited for IT consultancies and system integrators targeting enterprise clients.

Key features:

• Cloud infrastructure with global demand
• Training and certification programs
• Access to AWS Marketplace exposure

Google Cloud Partner Advantage

Google Cloud’s program empowers resellers to deliver cloud, AI, and productivity solutions.

It combines technical enablement, sales incentives, and marketing resources under one ecosystem.

Partners can specialize in industries like data analytics, retail, or education. Resellers get access to credits, deal registration, and co-selling opportunities. It’s ideal for technology firms helping clients modernize IT or integrate AI services.

Key features:

• Full access to Google Cloud and Workspace products
• Industry-specific specializations
• Marketing and funding support

Cisco Channel Partner Program

Cisco’s reseller ecosystem focuses on network, security, and collaboration technologies.

It’s highly structured, with tiers that reward certifications, training, and customer success.

Partners can resell hardware, SaaS, and managed IT solutions, earning rebates and volume discounts.
Cisco’s global brand trust makes it a top choice for enterprise IT resellers. Although it requires more setup effort, the margins and long-term client retention are substantial.

Key features:

• Tiered rewards and certification-based growth
• Resell hardware and SaaS solutions
• Enterprise-level technical and sales support

Okta Partner Connect

Okta’s reseller program focuses on identity and access management, a fast-growing niche in SaaS security.

Partners can sell Okta licenses, integrate authentication systems, and deliver managed security services.

The program provides deep technical training and marketing assistance for value-added partners.
Okta is particularly attractive to MSPs and cybersecurity consultants expanding into SaaS security solutions. Its strong enterprise adoption ensures steady renewals and upsell potential.

Key features:

• Identity and access management specialization
• Strong enterprise customer base
• Training and marketing enablement

Why the Text Partner Program stands out

With dozens of software vendors competing for partners, few programs truly go beyond commissions. The Text Partner Program does — because it’s built around helping you grow your business, not just sell licenses.

What makes it different is how it supports every type of partner from solo consultants to full-service agencies through flexible earning models, hands-on support, and access to one of the most trusted customer experience ecosystems in the world.

Unlike many programs that end once you bring in a sale, Text gives you ongoing tools, visibility, and revenue potential as you grow. Whether you’re integrating LiveChat, deploying ChatBot, or setting up HelpDesk, you can combine them into one customer engagement suite and deliver real results for clients.

Here’s what makes the Text Partner Program stand out:

Choose your earning model

You can start as a referral partner or become a reseller, managing your clients’ accounts directly. Commissions and discounts start at 20% and scale up to 25% at higher tiers.

Support that feels like a partnership

Text’s team walks with you through onboarding, product setup, and go-to-market planning. You also get demo accounts, technical training, and 24/7 partner support, so you never have to guess what’s next.

Visibility that drives growth

Once you reach Silver Tier or higher, you’re featured in the Text partner directory, viewed by 35,000+ active customers looking for experts. It’s like having a storefront inside a thriving ecosystem.

Co-marketing and recognition

High-performing partners gain access to webinars, case studies, and co-branded campaigns — all designed to position your business as a trusted provider in your market.

All-in-one ecosystem

Text isn’t just one product. It’s a complete communication suite that lets you deliver chat, ticketing, automation, and knowledge management under one partnership — giving you more ways to serve clients and earn revenue.

As one partner's story highlights:

That kind of growth is what happens when the partnership truly works both ways. The Text Partner Program doesn’t just reward effort — it amplifies it, helping you turn expertise into measurable business results.

How to choose the best reseller program for you

Not every reseller program will fit your business goals, and that’s okay. The key is to find one that matches how you work, who you serve, and how hands-on you want to be. A little upfront research can make the difference between a side gig and a sustainable revenue stream.

Here’s a quick checklist to help you decide which program is right for you:

✅ Business alignment

Does the program fit the kind of services you already offer? If you run a marketing or customer service agency, go for platforms that enhance what you’re already selling, like marketing automation, chat, or CRM tools.

✅ Earning potential

Look for recurring commissions or reseller margins that scale with performance. Programs like the Text Partner Program reward consistency — the more clients you onboard, the higher your percentage grows.

✅ Ease of entry

Some programs have long approval processes or steep technical requirements. Others (like Text) let you start quickly with free sign-up, demo accounts, and guided onboarding.

✅ Support and enablement

Strong vendor support is a must-have. Check if the program offers onboarding, technical help, and marketing materials. A good partner manager is worth their weight in gold.

✅ Brand trust and customer demand

The easier it is to sell the product, the faster you’ll grow. Aligning with an established brand that already has credibility — like Text, HubSpot, or Microsoft — makes sales conversations smoother from day one.

✅ Growth ecosystem

The best programs grow with you. Look for ones that offer co-marketing, lead-sharing, or directory listings that help you attract new clients without extra advertising spend.

✅ Flexibility

Can you work the way you want to? Whether you prefer referrals or direct reselling, choose a program that lets you scale without red tape.

The Text Partner Program checks all the boxes above — flexible, profitable, and backed by tools that help you deliver real value to your clients.

What success looks like

When you join a reseller or solution partner program, success isn’t just theoretical; it’s measurable. Below are a few real-world examples from the Text Partner Program that show how partners have scaled, added revenue, and delivered strong client impact.

Conscious Commerce

One partner, Conscious Commerce, turned their affiliation into a full-blown service offering. They reported:

• $50,000 in deals after launching LiveChat through their own brand.
• Implementation of LiveChat on a client’s site drove a 379% increase in sales.

This shows how a partner can go beyond referral and build a branded solution business, bundling training, customization, and support.

Tooltester

Tooltester is a content/review site that leveraged the affiliate/referral side of the program:

• They’ve generated over 300 subscriptions via partner referrals.
• Their track record: ~20% "trial to conversion" rate, which is far above what many one-time-commission affiliate programs offer.
• They appreciate the "lifetime commission model" (recurring earnings) rather than one-off payouts.

This illustrates how even content or affiliate-style partners can build sustainable revenue over many years.

ChatPandas

A BPO partner, ChatPandas, leveraged LiveChat to optimize operations and deliver quicker outcomes:

• They went from "days to minutes" in deployment — getting agents live in 2–3 days instead of much longer cycles.
• They cut missed chats by 45% within a week by using real-time dashboards and dynamically staffing.
• They also saved 20+ hours/month on reporting, thanks to built-in dashboards that replaced manual analyses.

This example shows how operational efficiency and client ROI can become a strong value proposition you sell to others.

Conclusion

Becoming a software reseller in 2025 isn’t just a clever way to earn extra income — it’s a long-term business strategy. The rise of SaaS, automation, and AI means companies are actively looking for experts who can deliver ready-to-use solutions, and reseller programs make that opportunity accessible to anyone willing to learn and grow.

The best partners don’t just sell licenses — they build relationships, offer expertise, and grow alongside the brands they represent. Programs like the Text Partner Program make that easier than ever, giving you a complete ecosystem of chat, automation, ticketing, and self-service tools all backed by hands-on support, co-marketing opportunities, and scalable rewards.

Whether you’re a consultant looking to add new revenue streams, an agency ready to expand your offerings, or a BPO wanting to streamline client operations, Text gives you the flexibility and foundation to do it your way.

So, if you’ve been thinking about stepping into the SaaS world, now’s the time.

Start with a program that grows with you, not beyond you.

FAQ

What’s the difference between a reseller and an affiliate program?

Affiliate programs reward you for referrals — you share a unique link, and earn a recurring commission when someone buys. Reseller programs go a step further. You can purchase licenses at a discount, manage your clients’ accounts directly, and set your own pricing.

The Text Partner Program lets you choose either model, depending on how hands-on you want to be.

Do I need technical experience to become a reseller?

Not necessarily. Most modern SaaS reseller programs are built for business owners, consultants, and agencies — not engineers.

In the Text Partner Program, you get onboarding help, demo accounts, and training resources so you can confidently offer your clients solutions like LiveChat, ChatBot, or HelpDesk.

How do I earn money as a reseller?

You earn by either referring customers (for a recurring commission) or reselling product licenses (for a margin).

The Text Partner Program offers 20–25% revenue share or discount, meaning your earnings scale as you grow your client base.

Can I resell multiple products from one partner?

Yes! That’s what makes programs like Text’s ecosystem so valuable. You can bundle different tools — chat, help desk, automation, and knowledge base — into a single solution. It’s an easy way to increase your average deal value and position yourself as a one-stop customer experience provider.

How soon can I start earning?

Once you’re approved, you can start right away. Text’s onboarding is fast and free — partners get access to a dedicated Partner app, promotional materials, and demo licenses. Many partners start earning within their first few weeks of onboarding.