Customer service tools have been promising AI for years. Most of them still just route tickets and auto-close conversations. Text takes a different approach. It's built to generate revenue, not just handle volume. And this June, it shipped eight updates that make that case even stronger.
Here's what's new and why it's worth your attention.
Revenue comes first
If there's one thread connecting everything Text shipped this month, it's this: every update moves conversations closer to a sale. That's the difference between AI that keeps customers busy and AI that actually does something.
Sales tracking works beyond Shopify
Until now, proving AI Agent ROI required a Shopify store. That changed. A new platform-agnostic sales tracking method means any ecommerce business can now see exactly what the AI Agent generates. One API call on the "Thank you" page switches on sales reporting, in-chat order notifications, sidebar order context, and the Wins counter. Any store on the web qualifies. The pool of businesses that can measure and prove AI-driven revenue just got a lot bigger.
Campaigns aren't just for admins anymore
The campaigns page used to sit behind an admin wall. Agents can now open it, see every campaign, and launch their own inside their groups, including campaigns tied to opportunities. Fewer bottlenecks means faster action on leads, and faster action on leads means more closed deals.
More channels, same inbox
Your customers don't care which channel they use. Text now makes sure you don't have to either.
WhatsApp joins the inbox
WhatsApp is now a native Text channel. Conversations land right next to web chat in the same inbox, no extra setup, no separate tool. It's already live for every paid, trial, and new license. For businesses whose customers live on WhatsApp, that's an immediate capability upgrade with zero friction.
Messenger and Twilio SMS get smarter routing
Routing rules now cover Facebook Messenger and Twilio SMS alongside web chat. Every conversation lands with the team that owns it, automatically, routed by Facebook Page or by the number the customer texted. Manual handoffs between teams are a thing of the past.
The AI that reads the room
Good AI doesn't wait to be told what to do. It pays attention and acts on what it sees.
The widget reads the page before the visitor speaks
Opening the chat on a product, pricing, or help page now triggers smart, page-specific question suggestions in the welcome message. The visitor sees one to three relevant prompts before they type a word. It's a small detail with a big impact on engagement, because it meets people where their head already is.
Custom Skills now reach the rest of the stack
The AI Agent can now call any external service through a webhook. Pull CRM data mid-conversation. Check warehouse stock in real time. Push a qualified lead into a CDP the moment the customer signals intent. All of it triggered by what a customer says in chat, without a human in the loop.
Smarter data and new places to grow
The last two updates are quieter, but they pay off fast.
Reports now flag what matters on their own
Single-metric reports now mark best and worst results, catch unusual spikes and drops, and show whether a trend is going up, down, or holding steady. No more manual digging through charts to find the one number worth talking about. It surfaces itself.
Webflow sites get Text in one click
Text is now live on the Webflow App Marketplace. Live chat, AI Agent, and a shared inbox install on any Webflow site without writing a single line of code. For businesses built on Webflow, there's no easier way to add an AI that actually generates revenue.
Wrapping up
Every one of these features points the same way: more channels covered, more revenue tracked, more intelligence built into every conversation. Text isn't adding features for the sake of a changelog. It's building a platform where customer service is a growth function, not a cost center.
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