Sylwia Kocur
Content Marketing Specialist
I joined Text to help introduce our products to companies looking for a reliable and forward-thinking partner in global communication. With experience as both a Product Expert and now a Content Writer, I understand what businesses need and help them discover how Text can support their goals.
When Spencer Scott acquired Median in 2020, he inherited a basic LiveChat by Text integration and a product with untapped potential.
By rebuilding the integration from the ground up through the Text Developer program and leveraging Text Platform's support, revenue share model, and distribution, Median transformed from a dormant acquisition into a growing SaaS business actively scaling toward a 10x revenue milestone.
Metric | Result |
Revenue trajectory | Acquisition → active SaaS revenue stream |
Revenue target | 10x growth goal within 8 months of interview |
Best-performing marketing channel | SEO-driven blog content |
Who is Median
Median is a co-browsing SaaS product that allows support and sales teams to share screens with customers in real time — directly inside a live chat session.
Scott acquired the company in 2020 and rebuilt its LiveChat integration from scratch after being introduced to the Developer program (now, Technology program) through a direct relationship with the Text team.
Field | Details |
Company | Median |
Industry | SaaS / Customer Support Tooling |
What they do | Co-browsing software integrated with LiveChat, enabling real-time screen sharing during support sessions |
Stage | Actively scaling, targeting 10x MRR growth |
The challenge
When Scott took over Median, he faced a challenge that many acquired software businesses know well: inheriting a product with existing integrations but no strategic foundation. The LiveChat integration was basic and underdeveloped.
Beyond the technical rebuild, Median faced a distribution problem. With 99% of the Text customer base unaware the product existed, the path to growth required both a better product and a smarter go-to-market strategy — all while managing limited development resources and the complexity of an acquisition transition.
The approval process added another layer of difficulty. Features were removed to meet requirements, development time ran over, and the anticipated flood of customers after launch never materialized. Median had built something genuinely useful, but getting it in front of the right people, at the right time, proved harder than expected.
Partner value
What changed Median's trajectory wasn't just rebuilding the integration; it was the relationship and ecosystem that came with the Technology program.
After connecting with Text team, Scott rebuilt the integration with proper support, clear technical guidance, and a direct line to the team.
The Text platform gave Median three things it couldn't easily replicate on its own:
A built-in audience of Text customers.
A revenue share model that aligned incentives between Median and Text.
An infrastructure that handled billing and account setup — removing the biggest friction points from the customer sign-up journey.
Core challenge | Text feature used | Benefit |
No presence or distribution | Text Marketplace listing | Direct access to the Text customer base |
Complex customer account linking | "Log in with LiveChat" functionality | One-click sign-up, reduced onboarding friction |
Limited marketing reach | Revenue share model | Text team incentivized to promote Median |
Development standards and approval | Technology program guidance + support | Rebuilt the integration to Text quality standards |
Rollout strategy
Median's rollout was shaped as much by hard-won lessons as by deliberate planning. Scott approached the rebuild with a launch mentality: investing heavily upfront in a polished product, before pivoting to a leaner, iteration-first model.
Rebuilt the integration from the ground up. Working directly with the Text team, Scott overhauled the original basic integration to meet Technology program standards, incorporating the "Log in with LiveChat" feature and restructuring the integration's core flows around the Marketplace experience.
Navigated the approval process. The Marketplace review was more demanding than anticipated (some features were removed, development cycles extended), but the process ultimately resulted in a cleaner, more focused product that met Text’s quality bar.
Tested multiple marketing channels in parallel. Scott’s team pursued outreach to existing Text customers, email campaigns, and SEO-driven blog content. The blog strategy — specifically, content targeting Text users searching for complementary tools — delivered the strongest return.
Leaned into the partnership for co-marketing. A joint email campaign with the Text team produced direct customer conversions, and Scott identified this as a channel to expand significantly going forward.
Results
Finding | Outcome |
Revenue model | Active MRR growth |
Sign-up friction | Eliminated via one-click LiveChat login |
Best marketing ROI | SEO blog content targeting Text users |
Co-marketing | Joint email campaign drove direct customer conversions |
Next milestone | 10x current MRR within 8 months |
Revenue and growth
Median entered the Technology program as a product searching for traction and exited with a clear revenue model and a defined growth target.
The revenue share structure proved to be a particularly powerful driver — by aligning Text’s financial incentives with Median's success, it created a built-in sales motion that Scott described as one of the program's standout features.
Operational efficiency and speed
One of the most significant operational wins was simplifying the customer sign-up journey.
By routing new customers through the Text Marketplace rather than Median's own site, the team eliminated the need to manually set up accounts and billing — replacing a multi-step process with a single button.
This freed the team to focus on product development and marketing rather than onboarding overhead. The lesson Scott took from the experience was equally valuable: ship lean, iterate fast, and let real customer demand guide investment rather than anticipated launch spikes.
Customer experience and quality
Despite the constraints of the approval process — which required removing certain features before launch — the resulting product was tighter, more focused, and better aligned with what Text customers actually needed.
The "Log in with LiveChat" feature, while initially a source of some user confusion alongside Median's own login, ultimately lowered the barrier to adoption significantly.
Customers who did find Median through the Marketplace converted readily, validating Spencer's core belief: the product's challenge was not quality, but visibility.
Conclusion
Median's story is candid and instructive. It is not a tale of overnight success — it is a story of acquired potential, deliberate rebuilding, and the compounding value of being embedded in the right ecosystem.
The Text Technology program gave Median the infrastructure, the relationships, and the distribution it needed to grow. The rest came down to persistence, smart marketing, and a product that genuinely solves a problem.
Join the Text Partner Program
If you build tools that complement live chat and customer communication workflows, the Text Partner Program gives you something most developer programs don't:
A ready-made customer base.
A revenue share model that puts the platform on your side.
Direct support from a team that wants to see your integration succeed.
Median's journey, from inherited integration to scaling SaaS, shows what's possible when the right product meets the right ecosystem. Your integration could be next.