Add to cart, right from the chat
When the AI agent recommends a product during a conversation, the product card now includes an "Add to cart" button. Visitors see the item, the price, and the button. One tap puts the product in their cart. They never leave the chat.
From recommendation to cart in one tap
Product recommendations shipped in April. The agent could browse the store catalog, surface relevant items, and display them as cards with images and prices. The next step, acting on the recommendation, still required leaving the conversation. That step is gone for single-variant products.
Multi-variant selection (picking a size or color inside the widget) is in the next iteration.
Why context-switching kills momentum
Most chat widgets treat the conversation as one thing and the store as another. You get a recommendation, you click a link, you land on a product page, you lose the thread of what you were doing. Each step is a place to drop off.
Keeping the action inside the conversation matches how the rest of the agent works. Detect intent, act in real time, drive the outcome — without context-switching out of the channel where the intent showed up in the first place.
Pushing the 266% number further
Visitors who chat convert at 266% higher rates than visitors who only browse. Removing steps between "I like this" and "it's in my cart" is how that number goes higher. Every tab change is a chance to lose the visitor. Every form re-entry is friction. The widget is now a place where a recommendation becomes a purchase decision in a single tap.
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