Over the past few months, Text has been expanding its lineup of ecommerce apps and tools, building a full technology stack that supports sales. One of the essential pieces of a successful sale is marketing.
The most important integration of the past few days is the connection with Klaviyo. Thanks to it, a single moment in a conversation with a customer — a question, a product added to cart, an email address shared — can immediately trigger a concrete marketing action.
What is Klaviyo, and why does it matter
Klaviyo is one of the world's largest email and SMS marketing platforms, built with one specific industry in mind: ecommerce. This is where many online stores store their "memory" of customers: purchase history, preferences, subscription status, segments, welcome sequences, and abandoned-cart reminders.
The problem is that this memory usually operates separately from the chat. A customer talks to a store live, but what we learn in that conversation: a new email address, changed billing data, interest in a specific product, consent to a newsletter, usually doesn't make it into the marketing system automatically. Someone has to catch it manually, or the data simply disappears. The Text and Klaviyo integration closes that gap.
What a Text customer gains
Once a Klaviyo account is connected to Skills in Text, five actions become available:
get profile for a customer,
create or update profile,
track event,
subscribe,
unsubscribe.
In practice, this means every customer, and everything they do in a conversation, can flow into Klaviyo without any manual work. The marketing team can be confident that the data is current and complete, and the customer never has to repeat themselves. The information given once immediately updates their profile.
Text and Klaviyo: how it works in practice
While chatting with a visitor on a website, a merchant can easily add that visitor as a contact in Klaviyo and assign them to a list for further targeted marketing follow-up.
If the visitor is already logged in to their store account, on Shopify or WooCommerce, for example, their contact details can be automatically pushed from Text to Klaviyo, with no extra steps on the customer's side. When a chat begins, the integration can also import contact details from Klaviyo and display them directly inside the agent app, so the person handling the conversation immediately sees the customer's context.
Text and Klaviyo customers can now build complete marketing campaigns together. If a store identifies people who had a chat conversation but didn't complete checkout on Shopify, it can use Klaviyo to send them a targeted follow-up email encouraging them to complete the purchase.
Reacting in real time
Beyond the Klaviyo integration itself, Skills can now start automatically in three new situations tied to customer data (CDP):
when a customer's email is set or identified,
when their custom fields are updated,
when a custom field on a ticket changes.
This makes it possible to react at the exact moment something new is learned about a customer, or when important ticket data changes — fully automated, with no delay and no manual monitoring.
A buying signal that used to disappear
There's also a new trigger on the product card that fires the moment a customer views a product or adds it to their cart directly in the chat. Until now, that signal would typically just slip away. Now it can be captured and acted on immediately, by saving it to the customer's profile or triggering a reminder campaign.
The Klaviyo integration and the other features described above are already available to Text customers.
About Text
Text is an AI-powered customer service tool that consolidates sales, support, and customer growth into a single platform. Built on the foundation of LiveChat — the category-defining product that pioneered modern live chat — Text brings over 20 years of experience in conversational customer experience, now extended through AI Agents.
About Klaviyo
Klaviyo is a unified customer platform, often described as an AI-first CRM for B2C brands, that gives online businesses direct ownership of their customer data. Founded in 2012, Klaviyo combines marketing automation, analytics, and customer data into a single solution, enabling brands to automate personalized email and SMS communications without stitching together multiple tools. More than 90,000 paying customers, from small merchants to established consumer brands, use Klaviyo to acquire, engage, and retain customers at scale.
