See where your visitors drop off before they buy

Now, a new Visitor funnel report tracks every visitor's path across your site, from their first visit to a completed purchase, and shows exactly where they drop off along the way.

The full picture, in one chart

The report opens with an overview on your whole funnel – from visits to sales. This gives you a good idea about the big picture. To get some details, you can follow the paths customers take to spot any big drop off points and act on them by taking a recommended action, for example, plugging a leaky cart with a cart-saving campaign.

Suggestions that change with your numbers

A list of recommended actions is available at the bottom of the report. They appear whenever we detect a significant drop from step to step. Adjust your setup right there, then come back later to see how it worked.

Available now

Find the Visitor funnel report in the main Reports section.