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Drift is going away. If your team used it to greet website visitors, qualify leads, route conversations, or start sales conversations, the replacement decision cannot wait until the final month.
Salesloft’s Drift Sunset FAQ says Drift will retire on January 31, 2027, or at the end of your current contract, whichever comes first. It also names three areas that need attention before the deadline: the website chat widget, Drift Email, and custom API integrations.
Text is a strong fit for teams that want to rebuild the customer-facing workflows Drift supported: website engagement, lead qualification, routing, AI-assisted sales conversations, and human handoff. Drift Email, formerly Siftrock, is a different workstream, but Text can help when email replies need to become owned conversations, tickets, or handoffs your team can track.
What Drift users need to replace
The website chat widget covers real-time conversations on your site: greeting visitors, capturing intent, qualifying leads, routing people to the right team, and keeping sales or support moving while someone is still ready to talk. Text supports this kind of setup by bringing campaigns, AI Agent flows, routing, and human takeover into one customer-facing workflow.
Drift Email, formerly Siftrock, is closer to campaign reply management than classic customer support ticketing: sorting replies, filtering noise, and sending useful responses to the right sales or marketing owner. If those replies need ownership, status, history, or resolution, Text can help by turning them into customer conversations or tickets. If you need campaign reply parsing only, treat it as a separate replacement workstream.
Custom Drift API integrations can feed CRM fields, lead routing, reporting, enrichment, or follow-up automation. Before the Drift API stops working, identify which connected systems will lose data or triggers and decide whether to rebuild each connection in Text, your CRM, or another operations tool.
How Drift workflows map to Text
Use this map to see where Text fits directly and where you may need a separate replacement path. The article stays focused on Text’s customer-facing migration fit; a deeper implementation checklist belongs in a migration playbook.
Drift workflow | Text replacement |
|---|---|
Website chat widget | Text chat, campaigns, AI Agent, and human takeover |
Lead qualification | Visitor context, AI Agent qualification, tags, and routing |
Playbooks and routing | Campaigns, AI Agent skills, teams, and transfer rules |
Sales conversations | AI Agent sales flows, product recommendations, and teammate handoff |
Drift Email, formerly Siftrock | A dedicated reply-management replacement for campaign replies; Text for replies that should become owned conversations or tickets |
Custom API integrations | Rebuild the integrations that feed active sales, support, or reporting workflows |
What to do with Drift data
Salesloft’s FAQ says Drift data stays accessible until the end of your contract or January 31, 2027, whichever comes first. For some contracts, data is stored offline through April 30, 2027 for export requests, then permanently deleted on May 1, 2027 if no request is submitted. Use your Salesloft account team or Support portal for account-specific exports and contract questions.
Set up Text with expert support
Switching from Drift is easier when someone helps translate your current workflows into the new setup. Text’s Product Experts help you map the workflows you need to replace, configure the workspace, activate AI Agent, and test the handoff before your team goes live.
For larger accounts, Text’s Enterprise plan also includes personalized onboarding, product training, direct engineering support, and security assistance, so implementation questions do not sit entirely with your internal team.
Customers often call out that support during implementation. “What surprised me most was how easy it was to set up” — said Kate Taurina from EnterTech. Leonardo Cohen from Milano Cortina 2026 put it more directly: “I’ve worked with the big vendors. Never had this level of support.”
To learn more about the Text features that can support your switch, visit the Text Help Center.