Opportunity Cohorts: from spotted signals to the right visitors

Opportunity Detection already does the watching. It flags when visitors are comparing products, hesitating at checkout, or circling back to abandoned carts. Until now, it handed you those signals as numbers. Eighteen visitors hesitating before converting. Four thousand dollars at stake. Now it hands you who they are.

From a number to a segment

Opportunity Cohorts let you click into any live opportunity and see the actual visitors who currently match it. You can review each one and start a campaign from there without leaving the view.

This is live today for Shopify customers.

The practical difference: you had a dollar amount. Now you have the people behind it, in real time, ready to engage. The same visitors you would otherwise watch slip away are now a segment you can act on in the next minute, which is the whole point of building Opportunity Detection in the first place.

Four new templates for the moments before a decision

The campaign library expanded beyond sales use cases this week. Four new lead generation templates cover the moments where visitors are deciding whether to continue or leave. Visitors exploring options get help choosing the right one. Visitors looking for reassurance get trust signals reinforced. Visitors hesitating before converting get a push to complete the action. Visitors with high intent about to leave get a reason to stay.

Nearly one in three new campaigns created in Text since the feature launched are sales-focused, and the early ones are closing sales through AI conversations. (To be clear, that 30% is share of new campaigns being created, not a revenue lift figure.) These four templates bring the same opportunity-driven approach to lead generation, for the moments where a visitor is deciding whether to keep going or drop off.