Product FAQ adds clickable questions to your Shopify product pages, so shoppers can start a chat about a product in one click. Set it up once in the Theme Editor, and it works for every product in your catalog.
What is Product FAQ?
Product FAQ is a Shopify app block from Text that displays up to 3 preset questions on a product page. Text generates them from the product description. When a shopper clicks a question, it opens a chat with your AI Agent, which answers using the product as context and knowledge from the sources added to your AI Agent.
Before you begin
Text must be integrated with Shopify. If you haven't connected your store yet, follow Connecting the website widget using Shopify first. You can check the connection in Settings → Website widgets.
You also need access to your Shopify Theme Editor.
Make sure your AI Agent is enabled, as Product FAQ uses it to answer shoppers' questions.
How do I add Product FAQ to my store?
Open the Theme Editor. In your Shopify admin, go to Online Store → Themes and click Edit next to your active theme.
Use the dropdown at the top to select Products -> Default product (or another product template).
Highlight the element where you want Product FAQ to appear
Click the plus (+) icon.
Select Apps, then choose Product FAQ.
Click Save to save your settings.
Text automatically generates up to three predefined questions for each product based on its description. This is a one-time setup. Once complete, Product FAQ works across your entire product catalog.
How do I customize Product FAQ?
Select the Product FAQ block, then use the settings panel on the right-hand side of the Theme Editor to edit the whole widget. The panel is grouped into four sections:
Content: Change the Title shown above the questions (for example, "Ask AI concierge"). Edit the list in Questions to change the questions shoppers see.
Appearance: Set the Title size and Button size (S, M, or L), the Button fill (Filled or Outlined), and the Corner shape (Square, Rounded, or Pill). Pick the Button color and Label color to match your brand.
Layout: Choose the Spacing between buttons: Tight, Normal, or Loose.
Custom CSS: Expand this section to add your own CSS for finer control over the design.
To style the chat window itself, see Customizing your website widget.
How do I edit Product FAQ for a specific product?
The questions can’t be customized, but you can hide the widget on specific product pages or style it differently by using a separate product template; the separate product template is used only on those pages
Good to know
The questions come from your product descriptions, so detailed descriptions give better questions.
Your AI Agent answers using your connected sources. Keep them up to date in the Knowledge Hub so answers about your products stay accurate.
Frequently asked questions
Product FAQ shows up to three pre-set questions per product. Text generates them from the product description, so you don't write them yourself. If you want different questions for a particular product, you can edit that product individually.
No. You add it once in the Theme Editor, and it works for all products in your catalog. You only need to make changes for specific products when you want them to look or behave differently from the rest of your store.
Text must be integrated with your Shopify store. Connect it through the website widget installation first, then add Product FAQ from the Apps menu in the Theme Editor. You also need access to your store's theme settings in Shopify.
What's next?
Now that shoppers can start chats from your product pages, see how those conversations perform:
Shopify: AI Agent Sold section and Sale filter for archived chats — Find out which AI Agent conversations ended in an order.
Ecommerce reports — Track sales influenced by your chats in one place.
AI Agents — Fine-tune how your AI Agent talks to shoppers.